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    <loc>https://www.socialforgood.co.uk/blog/stuck-in-reactive-mode-on-social-heres-how-to-get-leadership-on-side</loc>
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      <image:title>Our Blog | Social Media Advice | Social For Good - Stuck in reactive mode on social? Here's how to get leadership on side - Make it stand out</image:title>
      <image:caption>If you measure organic social against the wrong thing, it will always look like it's failing.</image:caption>
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    <loc>https://www.socialforgood.co.uk/blog/charities-are-sitting-on-their-most-powerful-influencers</loc>
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    <lastmod>2026-03-31</lastmod>
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    <loc>https://www.socialforgood.co.uk/blog/doing-good-in-social-what-purpose-driven-brands-need-to-focus-on-in-2026</loc>
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    <lastmod>2026-01-29</lastmod>
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  <url>
    <loc>https://www.socialforgood.co.uk/blog/introducing-doing-good-in-social-2026-our-first-annual-trends-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-23</lastmod>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/vacancy-social-media-manager-jan-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
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      <image:title>Our Blog | Social Media Advice | Social For Good - Social Media Manager vacancy - Make it stand out</image:title>
      <image:caption>The Social for Good team from left to right: Nina, Ramin, Callum, Ella, Kerry, Rosie, Daria, Lucy, Ophelia. (we need a new photo to introduce Arantza, Adan and Alex too!)</image:caption>
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  <url>
    <loc>https://www.socialforgood.co.uk/blog/5-lessons-from-the-best-charity-content-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/7e722906-91e8-4aab-ad3e-d895781ba0a9/Screenshot+2025-12-19+at+16.47.10.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - Make it stand out</image:title>
      <image:caption>Content is often more effective when organisations resist the urge to say everything at once - as Bishopsgate’s video showed by giving people just enough to stop scrolling and want to see more. Sparking curiosity nicely here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/2e661ff8-e38a-40da-a8e0-341209f56579/BHF+2025+wrapped+Instagram+post</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - The British Heart Foundation</image:title>
      <image:caption>The British Heart Foundation’s 2025 “Wrapped” shows how trends work best when they’re adapted, not adopted - using the Spotify format to spotlight impact, not chase attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/ac7c2a26-a0df-41fc-be0d-fee8d2de4ca7/Crab+Museum+%27Shrimposter+Syndrome%27+Instagram+post</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - The Crab Museum</image:title>
      <image:caption>The Crab Museum is another great example of experimentation paying off - leaning into humour, personality and unexpected formats to build a deeply engaged community around a niche topic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/5ecd9ac3-fd71-415c-80da-5bff3433f911/Save+Butterflies+%27Claudia+Winkleman%27+Instagram+post</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - Butterflies Conservation</image:title>
      <image:caption>Being part of culture doesn’t always mean chasing trends. Posts like @savebutterflies’ inspired comparison of her now-iconic Traitors outfits work because they tap into shared humour and cultural moments people already care about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/692cb579-3f72-42aa-955c-3ba754a7a3a4/Savebutterflies+Traitors.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - Make it stand out</image:title>
      <image:caption>Genius.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/aa57fa85-2f97-4780-860a-e2f7b69a5bac/Screenshot+2025-12-19+at+17.05.36.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - Make it stand out</image:title>
      <image:caption>RSPB does this incredibly well too - regularly using light-touch humour and timely references to place nature firmly within everyday conversations, rather than treating it as something separate or worthy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1928942a-bdc0-4471-838d-878680e1fcd1/Greenpeace+%27Bob+showed+up%27+Instagram+post</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 lessons from the best charity content in 2025 - Greenpeace</image:title>
      <image:caption>Greenpeace consistently demonstrates how powerful simple participation can be - using clear prompts and low-effort actions that remind people their involvement matters.</image:caption>
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  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-social-for-good-2026-awareness-days-calendar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-future-of-purpose-driven-marketing-insights-from-our-b-corp-roundtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/5fc622e2-58df-4897-b3c1-b3ff7e2a9d49/Roundtable+pics.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of purpose-driven marketing: insights from our B Corp roundtable - Make it stand out</image:title>
      <image:caption>From L-R: Victoria King (Plus Accounting), Taylor Leaming (Abatable), Tonina Takova (Social for Good), Emily Pattullo (One Aldwych), Jessica Gjini (London Speech Workshop) , Amber Hawkes (Bywater).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/9c1651b8-7414-4c9a-ad2c-61ad8e591b78/Roundtable+pics+%281%29.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of purpose-driven marketing: insights from our B Corp roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/e1ccc297-45d9-4aa7-8148-654c2848c678/B.Corp+blog+post.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of purpose-driven marketing: insights from our B Corp roundtable - Make it stand out</image:title>
      <image:caption>Celebrating B Corp certification. Sorry, that was very “announcementy”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/-small-budget-big-impact-christmas-fundraising-that-works</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/e6400ddb-44fa-4287-a8dc-074a91bd884f/Mtv+Vh1+GIF+by+Nick+Cannon+Presents+Wild+%E2%80%98N+Out.gif</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Small budget, big impact: Christmas fundraising that works - Your Christmas campaign has one job - one clear, focused ask your audience can act on.</image:title>
      <image:caption>Your Christmas campaign has one job - one clear, focused ask your audience can act on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/27eeb6c8-d530-468b-a033-85c6992714fa/Christmas+Holiday+Spirit+GIF.gif</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Small budget, big impact: Christmas fundraising that works - Keep your audience targeting - and your festive jumpers - warm this Christmas.</image:title>
      <image:caption>Keep your audience targeting - and your festive jumpers - warm this Christmas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/08a21b9a-1065-445c-9da6-625587c37720/Small+budget%2C+big+impact%2C+Christmas+fundraising+that+works.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Small budget, big impact: Christmas fundraising that works - Make it stand out</image:title>
      <image:caption>Clear impact, doable donation, low friction - all wrapped up in a way that makes people care and act.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/41c3dcd8-ff83-4196-9f3c-7fbe6c3013c6/SfG+-+June+-+Daria+Szotek+Photography-25.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Small budget, big impact: Christmas fundraising that works - The Social for Good Accelerator</image:title>
      <image:caption>Our next intake starts in Jan 2026 where we’ll be covering:  How to build a realistic, confident social strategy ✍️ Content frameworks and community engagement tactics tailored to charities  Planning and running effective paid campaigns (not just “boosting and hoping”)  Measuring what matters - so you can report back with clarity and confidence If you want to feel more strategic and less “throwing spaghetti at the wall” in 2026:  Find out more book a call with Callum for a chat or email us on training@socialforgood.co.uk.</image:caption>
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  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-future-of-charity-comms-whats-broken-whats-working-and-whats-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/170ae599-6ea7-459d-b455-ff5c5835d3c5/6.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of charity comms: What’s broken? What’s working? What’s next? - Ref: Charity Digital Skills report, 2025</image:title>
      <image:caption>Data taken from the Charity Digital Skills report, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/dc6b9264-f2f9-41fe-98aa-b17ac3cce2a0/4.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of charity comms: What’s broken? What’s working? What’s next?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/17c43a46-bb09-4c00-9ebf-3d547e87975c/5.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of charity comms: What’s broken? What’s working? What’s next? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/bf1d487c-3b13-40b0-9879-845f58d56556/IMG_2988_VSCO.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The future of charity comms: What’s broken? What’s working? What’s next? - Make it stand out</image:title>
      <image:caption>A huge thanks to our wonderful Social Circle (from left to right)  Jim Haake (The Royal Society), Hannah Summersfield (Royal British Legion), Cathy Halstead (Cook for Good), Rhiannon Noot (Unicef), Kerry Watkins (Social for Good), Eleasha Williams (Amnesty International), Francesca Canty (Bishopsgate Institute), Rob Rutter (The Royal Society), Tonina Takova (Social for Good) and, behind the camera, Callum McGranaghan (Social for Good). And thanks to Jessica Smith (St John International) who had to shoot off before we posed for a pic.</image:caption>
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  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-6-instagram-features-your-charitys-possibly-ignoring-but-shouldnt-be</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
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      <image:title>Our Blog | Social Media Advice | Social For Good - The 6 Instagram features your charity’s possibly ignoring (but shouldn’t be) - Make it stand out</image:title>
      <image:caption>Reposts can be used to amplify messages and spotlight community voices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/b2bdc5db-3e8c-4eac-b092-6a7fba1f0438/Instagram+Stories+stickers+are+a+powerful+way+to+spark+engagement%2C+add+depth%2C+and+understand+your+audience+better.+.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 6 Instagram features your charity’s possibly ignoring (but shouldn’t be) - Make it stand out</image:title>
      <image:caption>Instagram Stories stickers are a powerful way to spark engagement, add depth, and understand your audience better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/55ad3d92-dd97-4cdb-8f0d-fd8fec2c1058/Nearly+half+of+social+media+managers+rarely+or+never+use+polls+-+are+you+missing+an+engagement+win%3F+.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 6 Instagram features your charity’s possibly ignoring (but shouldn’t be) - Make it stand out</image:title>
      <image:caption>Nearly half of social media managers rarely or never use polls - are you missing an engagement win?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/dc9e3046-47fd-49ef-b70b-651b1fd677af/Instagram%27s+new+Trial+feature+lets+you+test+Reels+with+non-followers+before+sharing+them+more+widely.+.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 6 Instagram features your charity’s possibly ignoring (but shouldn’t be) - Make it stand out</image:title>
      <image:caption>Instagram's new Trial feature lets you test Reels with non-followers before sharing them more widely.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/a4ac99b5-c0e3-4067-8feb-5e22f4064270/Adding+alt+text+on+Instagram+makes+your+content+more+accessible+to+everyone+.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 6 Instagram features your charity’s possibly ignoring (but shouldn’t be) - Make it stand out</image:title>
      <image:caption>Adding alt text on Instagram makes your content more accessible to everyone</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/new-vacancy-social-media-executive-ft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/bigger-bolder-b-corp-baby</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/8e0a6b9f-b5d2-4efe-8fc1-59bb5e31832a/B.Corp+blog+post.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Bigger. Bolder. B Corp, baby! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/a137aab5-54c5-466d-9e09-10a099f59b10/SfG+-+June+-+Daria+Szotek+Photography-57.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Bigger. Bolder. B Corp, baby! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-3-biggest-linkedin-mistakes-charities-make-and-how-to-fix-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/58932383-3e6c-4d7b-ad00-ef01fa75744d/1756380233073.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 3 biggest LinkedIn mistakes charities make (and how to fix them) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/7bf1a78c-ec28-41c4-bd5a-02fc2b4959b9/1756381223617.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 3 biggest LinkedIn mistakes charities make (and how to fix them) - Make it stand out</image:title>
      <image:caption>LinkedIn: less cat videos, more sector networking and conversations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/d92a7b44-fd58-4434-be3b-1d00ed5994a8/1756381507825.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 3 biggest LinkedIn mistakes charities make (and how to fix them) - Make it stand out</image:title>
      <image:caption>Lucy and Kerry - your Accelerator trainers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/winning-stakeholder-buy-in-without-posting-every-social-media-request</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
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      <image:title>Our Blog | Social Media Advice | Social For Good - Winning stakeholder buy-in without posting every social media request - Make it stand out</image:title>
      <image:caption>No pressure then</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/f31c96ee-04b6-45e0-93ed-89fe52b8ca3e/Serves+the+audience%E2%80%99s+needs+%282%29.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Winning stakeholder buy-in without posting every social media request - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-future-of-purpose-driven-marketing-what-we-heard-what-we-learned-and-where-we-go-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
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      <image:title>Our Blog | Social Media Advice | Social For Good - The Future of Purpose-Driven Marketing: What we heard, what we learned, and where we go next - Make it stand out</image:title>
      <image:caption>Framing the conversation. Nina opening The Social Circle with some thought-provoking truths about our industry.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Image by Daria Szotek of Lucy.</image:caption>
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      <image:caption>Image by Daria Szotek of Ramin, Ophelia, Lucy and Kerry!</image:caption>
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      <image:caption>Image by Daria Szotek of Lucy, Ophelia and I.</image:caption>
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      <image:caption>Screenshot examples of Mind's community management.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/bf19c397-df2f-4a4c-846f-08183fdb04ff/Social+for+Good+-+Digital+Detox.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 Benefits of a digital detox when you work in social media - Make it stand out</image:title>
      <image:caption>All photos by Ellen Gilbert</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/9521ace6-9f2b-4e6c-bcbd-867d8d963de3/1704880623650.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 Benefits of a digital detox when you work in social media - Make it stand out</image:title>
      <image:caption>The incredible view from our hotel, in Tavertet, Catalunya.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/2f74eabb-b41e-4c78-9bb0-71c4ab9ba499/1704880646285.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 Benefits of a digital detox when you work in social media - Make it stand out</image:title>
      <image:caption>We spent hours walking through the Catalunya countryside without any tech (thanks to the fabulous Ellen Gilbert for capturing these views).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/03801212-5b60-4f88-96de-e73dacb23cf4/1704880697629.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 Benefits of a digital detox when you work in social media - Make it stand out</image:title>
      <image:caption>That’s me, standing on a cliff edge deep in thought, without a phone in my hand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/dcee6294-f84d-483c-8124-c0c4633dfdee/1704880738360.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 Benefits of a digital detox when you work in social media - Make it stand out</image:title>
      <image:caption>Looking up in the forest near Tavertet (although obviously, you don’t need to be on a digital detox in Spain to look up and be present in nature!).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/one-year-later-how-is-the-four-day-week-going</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/e9aaf759-c3e6-4293-8b16-367ad929d8cb/4-day+week+trial+-+3+month+results.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - One year later, how is the four-day week going? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/58148281-2f02-42a9-bb88-c0e9b0be09e9/3.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - One year later, how is the four-day week going? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/4-things-for-nonprofits-to-focus-on-in-your-2024-organic-social-media-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/e73e5492-341b-4fde-b293-3ebf993cb36a/Kerry.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 things for nonprofits to focus on in your 2024 organic social media strategy - Make it stand out</image:title>
      <image:caption>Founder and Managing Director Kerry Watkins leading a ‘social media strategy’ workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/4308ae16-f9e9-45c9-85ec-019165906589/Content+workshop.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 things for nonprofits to focus on in your 2024 organic social media strategy - Make it stand out</image:title>
      <image:caption>Taking part in a ‘video for social media’ training day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/35e5d358-61b9-4407-88a5-8e7187897300/Social+for+Good+team.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 4 things for nonprofits to focus on in your 2024 organic social media strategy - Make it stand out</image:title>
      <image:caption>The Social for Good team taking part in our own strategy development workshop!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/slack-ebook-the-secret-of-productive-work-how-better-communication-delivers-the-biggest-wins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/65d59851-06c5-4c34-963a-563e95903295/Slack+eBook+cover.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Slack eBook - The secret of productive work: how better communication delivers the biggest wins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/turbulent-twitter-what-does-it-mean-for-your-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/2a669491-2651-4d19-8b82-3c6115b2be5c/image2.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Turbulent Twitter: What does it mean for your organisation?</image:title>
      <image:caption>There are some brand new features to the platform. Blue tick account verification was introduced and open to anyone and everyone. However, numerous fake accounts were quickly "verified" and gained the blue tick causing Twitter to halt new applications. Those issues have since been resolved and Twitter Blue is back up and running. Twitter Blue subscribers will have access to subscriber-only features such as (the long awaited) editing tweets and 1080p video uploads.  This does not come for free though! Musk has introduced this as a paid subscription service. To get the blue tick you need to pay a monthly fee of GBP 11.00 for IOS and Android and GBP 8.00 for the website. You can also now get a gold checkmark with square profile pictures displaying that you are an official business account and a grey check mark displaying an official government account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/3dfd98cd-5c24-41aa-95cc-cb04e147e0bb/1.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Turbulent Twitter: What does it mean for your organisation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/62e21e7a-273d-406c-ad8f-e4c368fbbf89/2.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Turbulent Twitter: What does it mean for your organisation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/8f104e41-d55c-468d-b5fd-8346058ee7a5/3.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Turbulent Twitter: What does it mean for your organisation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/how-do-we-navigate-social-media-in-a-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-10</lastmod>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/guide-to-tiktok-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1635416721304-ZNHWWTX9YSY239WHO3Y2/IMG-3571.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - A Guide to TikTok Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1635416732115-RDAZ0FVDHURJS2F9C27Z/IMG-3577.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - A Guide to TikTok Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1635416735614-EK4OAY7INDVFYLJT73UM/IMG-3579.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - A Guide to TikTok Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1635417103650-HEQMVQAJ61IPQA8DV698/IMG_3580.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - A Guide to TikTok Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/authentic-marketing-what-does-it-really-mean</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-09</lastmod>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/social-media-algorithms-2021-are-you-with-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1626954845825-LMMONCCGWPM4NQGRAMRY/sticker-mule-cPSroMqTRQg-unsplash.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Social Media Algorithms in 2021 - are you with us? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1626954991880-YYUVNO0OI8WI30DSC7MO/Instagram-reels.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Social Media Algorithms in 2021 - are you with us? - Bonus points</image:title>
      <image:caption>Instagram has recently launched Reels, their very own version of TikTok (if you will). As it is with any shiny new toy, it wants to be played with, so it’s worthwhile investing some time to explore how to adapt your content to this feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1626955892861-9EK0PJ1DBIIOKZCBGA7F/Untitled+design+%287%29.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Social Media Algorithms in 2021 - are you with us? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/2021-social-media-trends-amp-tactics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625666544199-NBS8D5P4ZHE02424TH74/7.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Consumer social media usage is on the rise, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625667173770-O6U6DS4RZ8644A07ACRN/5.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Where marketers are most successful vs where consumers would like businesses to focus, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625667194105-FCA0NTHIL66H1W1K2T25/6.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Use of social media platforms in 2021: Consumer vs business, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625666719386-KNADZGI7GPXAMOQ7TO1T/4.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Buying on social media by generation, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625667314656-GWDALRT8TRBAAHX310QH/2.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Actions consumers take when they follow brands on social, Sprout Social Index 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625667360357-QZH9DOE5ICAXYZYML5E0/3.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Business goals on social media, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625667389192-XING50U0H4DU7C24KR2M/4.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Business Challenges with social media marketing, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625666798015-CFGZUF1WOIQO0SUUUFO4/8.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Types of content most valuable for achieving social goals, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625666830736-GERB7IZL45DR29MQT2T4/1.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>Best in class on social media. Marketer vs consumer perspective, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625667451070-V8IIRFZT7X4P7OUN4LA5/1.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>How marketers use social data, Sprout Social Index 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1625666921888-CY75Q3LYQ0JY0SN2HL8B/Copy+of+Copy+of+Untitled.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 2021 Social Media Trends &amp;amp; Tactics - Make it stand out</image:title>
      <image:caption>How social data is viewed within an organisation, Sprout Social Index 2021.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/the-4-step-guide-to-writing-a-powerful-linkedin-about-section</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1623829058627-6ERIMCUQO27ENQUYXPKC/Screenshot+2021-06-16+at+08.36.13.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 4 Step Guide to Writing a Powerful LinkedIn ‘About’ section - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1623829217737-JW71NHXUS1NFAHQNJH5H/marco-meyer-eAAjKAGEKmI-unsplash.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 4 Step Guide to Writing a Powerful LinkedIn ‘About’ section - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1623238874183-1FJKCKBCOBQE2FZD6OW6/LinkedIn+Tips.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 4 Step Guide to Writing a Powerful LinkedIn ‘About’ section - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1623829481082-JICD32LM0OODOR9PAA6U/christina-wocintechchat-com-LDap559l-MU-unsplash.jpg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 4 Step Guide to Writing a Powerful LinkedIn ‘About’ section - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1623239052245-OM0EE74S2NQK544BRMK2/video.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - The 4 Step Guide to Writing a Powerful LinkedIn ‘About’ section - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.socialforgood.co.uk/blog/5-twitter-updates-to-be-happy-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1620373695572-U9575AX5UP303FLGL2W4/Twitter%3A+Cropped+images</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 Twitter updates to be happy about</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1620373836259-N41T3VD4VHDSZS0E6E6U/Screen+Shot+2021-05-07+at+08.00.32.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 Twitter updates to be happy about</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1620373906584-J0Z7DQGVUVIAUE9N3QOO/Spaces_Tipping_From_Profile_English_V5.gif</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 Twitter updates to be happy about</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1620374223144-W8630OBQGP75PDUYNHRG/5+ideas.png</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - 5 Twitter updates to be happy about</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.socialforgood.co.uk/blog/our-10-takeaways-from-the-marketing-kind-seth-godin-xchange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6045dc39bb9d857956580a5f/1620127553767-EBGU7NGRYAR98WJ274RW/Seth+Godin.jpeg</image:loc>
      <image:title>Our Blog | Social Media Advice | Social For Good - Our 10 Takeaways From the Marketing Kind &amp;amp; Seth Godin xChange</image:title>
      <image:caption>Image: www.seths.blog</image:caption>
    </image:image>
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