Paid Media Executive vacancy
Job Description
We are on the lookout for the next Social for Good team member to join our paid social team this Summer.
About the role
As part of our paid media team, you’ll play a key role in delivering impactful social and search campaigns for our clients - from strategy development, campaign build and management, to client relations and reporting. You’ll be making a difference by helping charities and non-profits achieve more with their paid budgets
We work a 4-day week - so we’re looking for someone who’s highly organised, efficient, and confident managing their own workload, time, and priorities. This role is ideal for someone who loves working with a variety of clients, thrives on results, and enjoys working with purpose-driven brands.
Key focus
Deliver high-quality, creative campaigns that align with each client's strategy
Build trusted client relationships through clear communication and consistent delivery
Manage multiple client accounts and meet deliverables within agreed timelines
Track performance, create insightful reports, and adjust approach based on results
Reports to: Senior Paid Manager (Also works closely with one of the Directors)
Responsibilities
Paid Media Executive
Supporting paid social and paid search strategies for our clients, based on an excellent understanding of their objectives, budgets, audiences and messaging.
Client meetings. Be confident communicating campaign performance and developing relationships with clients.
Managing paid social campaigns, monitoring and adjusting as necessary to maximise cost-effectiveness and results
Managing paid search campaigns, monitoring and adjusting as necessary to maximise cost-effectiveness and results
Ensuring maximum efficiencies across all paid social/paid search channels, including TikTok, Meta, LinkedIn and Google Ads.
Regular data analysis, and reporting to ensure activity is optimal and aligns with marketing strategy and client’s needs.
Managing Google grants for charity clients
Produce detailed and accurate client reports
Demonstrate a strong understanding of clients’ accounts to identify trends or issues to raise them with the wider team
Suggest new and innovative paid campaign ideas that will help our clients achieve their goals
Contribute to internal meetings and knowledge-sharing activities as required
General contributions
Identify opportunities to improve client value and ways to improve efficiency
Share knowledge and best practices to support team learning
Follow brand guidelines and internal processes
Occasionally support with office administration or internal coordination tasks
Decision-making Authority
Whilst you’ll be fully supported when needed, you’ll be trusted to make decisions about a lot of your day to day work.
Makes day-to-day decisions on planning, campaign management and delivery for assigned client accounts
Manages delivery of contracted outputs, including task prioritisation and deadline management
Acts as the main or supporting point of contact for assigned clients, managing content updates and feedback
Identifies and flags upsell opportunities or delivery improvements, sharing ideas with the senior team
Contributes to internal improvements and workflow optimisation
Performance Measures
Achievement of KPIs and deliverables across assigned client accounts
Timely delivery of campaigns and reports
Positive client feedback and trusted, long-term relationships
High quality of work requiring minimal revision or oversight
Demonstrated contribution to client impact through campaign performance and insight
Active participation in team collaboration, learning, and internal development
Is this you?
You’re a data-driven marketer with a creative streak and a strategic mindset. You don’t just press ‘boost’, you plan, test, and optimise paid media campaigns that deliver real results. Whether it’s Meta, Google, or TikTok, you know how to get the right message in front of the right audience at the right time.
You’ve got at least one or two years’ experience running paid ads, ideally in an agency or values-led environment, and you’re confident building campaigns from scratch, audience targeting, creative briefing, budget allocation, and reporting included. You’re comfortable with Google Ads Manager, Meta Ads Manager, and Google Sheets, and bonus points if you’ve dabbled with TikTok Ads, LinkedIn, or Google Grants.
You’re analytical by nature, love digging into results, and can confidently spot patterns, surface insights, and make clear recommendations. You’re always on top of platform changes, and excited by new features or creative testing ideas.
You thrive in a collaborative, autonomous environment, take ownership of your work, and pride yourself on being thorough, proactive, and thoughtful. Clients and teammates alike trust your judgement, and enjoy working with you because you care.
We won’t micromanage you, so you’ll flourish if you’re self-motivated, organised, and energised by making good things happen.
The Social for Good team from left to right: Nina, Ramin, Callum, Ella, Kerry, Rosie, Daria, Lucy, Ophelia.
About Social for Good
At Social for Good, we empower purpose-driven organisations to amplify and measure their impact through ethical and strategic social media.
You’ll be part of a friendly, inclusive team who care about meaningful work and doing it well. We’re collaborative and agile, always looking for ways to increase the value we deliver - for our clients and for each other.
We’re proud to be an equal opportunities employer and welcome applications from all suitably qualified people, regardless of race, sex, disability, religion/belief, sexual orientation, or age.
We want to grow our team with like-minded people: big on social, and with big hearts.
Pay & benefits
Salary between £25,000-£28,000 depending on experience (we are a living wage employer)
6 weeks holiday (plus one extra day for each full year you’re with us)
1 mental health day a year just for you
Monthly 1:1s and regular performance reviews
Dedicated learning & development budget for training and events
Yearly contribution to improve your WFH setup
Monthly team meetings and quarterly socials
Pension contributions
Casual dress code
What it’s like to work here
A 4-day week with flexible hours - work around your life, not the other way around. Our core hours 10–4, but you decide the rest - we trust you to manage your time and calendar
Office based or hybrid working - our office is based at Projects in Brighton and most of us work 50% office/50% home. We will also consider application from people further afield who need to work remotely.
Quarterly in-person team socials
A culture that prioritises deep work and minimal meetings
A team that supports, respects, and uplifts each other
Four values are key to the way we work: challenging, collaboration, empowering, and integrity. You’ll be expected to demonstrate these consistently through your work.
We are not a passive 'yes' agency; we listen, learn and challenge to achieve more.
We collaborate across all aspects of work to be more creative, productive and open.
We empower clients and colleagues with the insight, confidence, skills and tools to maximise their impact.
Our integrity allows us to stand proudly behind our work with confidence.
Learn more about our culture here.
Interested?
Please email callum@socialforgood.co.uk with the subject line Paid Media Executive Vacancy with your CV and a cover letter that tells us why this is the job for you and why you’re the person for this job.
We will organise interviews as and when we see great applications.
We’re excited, are you? 💙