Finding it hard to achieve your goals with limited time and resources?

Let’s turn that around.

The Social for Good Accelerator


Training, consultancy, and community

Next cohort starts 8th September

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Next cohort starts 8th September -

Does this sound familiar?

If you’re nodding your head, you’re not alone.

We’ve met thousands of people at charities of all sizes and hear these problems daily.

The good news: the knowledge and processes needed to create and measure an impactful social media presence can be learned in a matter of weeks.

We’ll show you how.

The Accelerator story

With charities, for charities

Nonprofits are doing incredible work, but too often, social media feels overwhelming and ineffective. We wanted to change that.

Drawing on years of experience working with charities, and insights from hundreds of conversations and survey responses, we built the Accelerator with nonprofits, for nonprofits. Designed around the real challenges charities face, it cuts through the noise, delivers practical strategies, and gives teams the confidence to make social media work for them.

We created the Accelerator to help as many charities as possible - giving them the skills, clarity, and confidence to use social media with purpose and impact.

Most social media training isn’t built for charities - which means you end up with generic advice that doesn’t tackle the unique challenges you face.

Without a tailored approach for charities, you risk:

Generic strategies that don’t address the realities of non-profits.

Wasting time on advice that isn’t built for purpose-driven work.

Falling behind as platforms evolve faster than ever before.

Struggling to navigate social media ethically and safely in a changing world.

View the brochure

The Accelerator includes

  • 4x Live modules

    Join us and a small group of charity marketers for a live online training session every two weeks. Learn together in a supportive environment.

  • 9x Self-paced modules

    Access pre-recorded modules to learn on your schedule. Go at your own pace to absorb the content.

  • Community calls

    Bi-weekly, informal ‘ask us anything’ sessions where you can get personalised advice, share challenges and learn from peers.

  • Support throughout

    We’ve got your back. Lucy, the Accelerator Lead, will check in with you via email each week.

  • 1:1 Deep Dive session

    We’ll match you with an expert from our team to deep dive into a topic of your choice.

  • Lifetime access

    To the LinkedIn community group and all of the programmes content and resources.

What you’ll learn over
the 8 weeks...

This is what other charities are saying

  • "The Accelerator course is essential for charities to navigate the ever-changing social media landscape and ensure that time is spent wisely to create maximum impact."

    Victoria Birch | SameYou

  • "The training felt shaped around the challenges that charities have and helped me come up with ideas to develop our social media channels with the limited resources and time that I have working in a small charity."

    Charlie Shepherd | The Guardian Foundation

  • "Working for a small charity has unique challenges that require nuanced responses - the Accelerator delivers on these, unlike other short courses that offer more generalised approaches."

You’re in safe hands. We’ll show you how to get more out of social media.

Meet the experts

  • Lucy Lindley

    Lucy is the Accelerator Lead and your main guide throughout the course. With hundreds of nonprofit audits and strategies under her belt, she’s a skilled trainer, copywriter, and content strategist.

    Passionate about sustainability, data and audience-focused storytelling, Lucy brings expertise and energy to help charities create impact.

  • Kerry Watkins

    Kerry is the founder of Social for Good and a specialist in strategy and training. She’s passionate about making complex topics simple and ensuring training truly sticks.

    With a deep commitment to ethical, effective social media, Kerry is on a mission to help charities create impact in a way that feels both manageable and meaningful.

  • Tonina Takova

    Nina is our Head of Strategy, leading on audits, strategies, and influencer campaigns. With a passion for employee advocacy, community management, and purpose-driven influence, she brings big energy and fresh ideas to every project.

    If there’s a way to amplify your impact, Nina will find it - always with creativity, enthusiasm, and a touch of fun!

  • Rosie Fitzpatrick

    Rosie leads our paid advertising work and delivers the Accelerator’s step-by-step campaign build lessons.

    With years of experience running Meta, LinkedIn and TikTok campaigns for charities, she knows how to translate strategy into action - helping teams create effective, efficient paid campaigns that deliver results.

Extra support to help you succeed

  • 1 x Digital course workbook

  • 1 x Strategy template

  • 1 x Audience persona template

  • 1 x Social media report template

  • 1 x Influencer management pack

  • 13 module quizzes

  • Email support throughout the course

  • Lifetime access to the course content and updates

  • 12-months of consultancy support

  • The Social for Good Accelerator Certificate

  • Lifetime access to the Accelerator LinkedIn group

  • Exclusive Social for Good community access, including priority content and event discounts

  • Bi-weekly AMA community calls to ask questions and share your experiences

Next cohort starts 8th September

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Next cohort starts 8th September -

FAQs

Ready to apply?

Complete the short application form below, and our team will review your responses and get back to you within 24 hours.

If you want to know more about future dates, the course details, or need to discuss a payment plan, contact Dome via domenica@socialforgood.co.uk

Any questions about the Accelerator course?

We’re all ears.