Finding it hard to achieve your goals with limited time and resources?
Let’s turn that around with…
The Social for Good Accelerator
An 8-week group training programme for social media marketing and comms professionals at charities.
Does this sound familiar?
If you’re nodding your head, you’re not alone.
We’ve met hundreds of people at charities of all sizes and hear these problems daily.
The good news: the knowledge and processes needed to create and measure an impactful social media presence can be learned in a matter of weeks.
We can show you how…
The Accelerator story
Nonprofits are doing incredible work, but too often, social media feels overwhelming and ineffective. We wanted to change that.
Drawing on years of experience working with charities, and insights from hundreds of conversations - including a survey with charity social media managers - we built the Accelerator with nonprofits, for nonprofits. Designed around the real challenges charities face, it cuts through the noise, delivers practical strategies, and gives teams the confidence to make social media work for them.
We created the Accelerator to help as many charities as possible - giving them the skills, clarity, and confidence to use social media with purpose and impact.
Most social media training isn’t built for charities - which means you end up with generic advice that doesn’t tackle the unique challenges you face.
Without a tailored approach for charities, you risk:
Generic strategies that don’t address the realities of non-profits.
Wasting time on advice that isn’t built for purpose-driven work.
Falling behind as platforms evolve faster than ever before.
Struggling to navigate social media ethically and safely in a changing world.
View the brochure
The Accelerator includes
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4x Live modules
Join us and a small group of charity marketers for a live online training session every two weeks. Learn together in a supportive environment.
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8x Self-paced modules
Access pre-recorded modules to learn on your schedule. Go at your own pace to absorb the content.
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Support throughout
We’ve got your back. Lucy, the Accelerator Lead, will check in with you via email each week.
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1:1 Deep Dive session
We’ll match you with an expert from our team to deep dive into a topic of your choice.
What you’ll learn over
the 8 weeks...
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Live module – 2 hours
Learn how to develop an agile social media strategy and measure its performance. Get the clarity and confidence to talk about your strategy with your team, so you always feel comfortable answering questions.
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Live module – 2 hours
Learn how to use social media as a communication tool, not just a broadcasting tool. Build your community by identifying, locating, and connecting with your audience through content that inspires them.
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Live module – 2 hours
Learn how to create impactful content that achieves your goals. Create better content in less time. You'll get tools, frameworks and copywriting tips to streamline the content creation process.
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Live module – 2 hours
Even small budgets can achieve a big impact. Let’s show you how. Learn the fundamentals behind paid ads, so you can create, deliver and measure your campaigns with confidence.
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Creating content faster doesn’t compromise quality. With the right tools, you can streamline your whole process and win back precious time. Learn how to use AI and other powerful tools that remove the tedious parts of managing social and content creation.
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Learn how to unite employees, directors, and trustees around social media and inspire them to use their accounts to amplify your charity’s voice.
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Expand your reach by partnering with influencers, thought leaders, and ambassadors. Learn how to start conversations, build relationships, and expand your audience together.
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You’ll learn how to create impactful content on:
TikTok
Instagram
LinkedIn
Facebook
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This is what other charities are saying
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"The Accelerator course is essential for charities to navigate the ever-changing social media landscape and ensure that time is spent wisely to create maximum impact. The brilliant team deliver the course in modules and provide detailed overviews, making it easy to implement changes a step at a time and build a new strategy to achieve the best results."
Victoria Birch | SameYou
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"The accelerator taught me so much about strategy, marketing, influencers and the software available to improve our social media engagement. The training felt shaped around the challenges that charities have and helped me come up with ideas to develop our social media channels with the limited resources and time that I have working in a small charity."
Charlie Shepherd | The Guardian Foundation
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"I wholeheartedly recommend the Social for Good Accelerator course for charity Comms professionals. Working for a small charity has unique challenges that require nuanced responses - the Accelerator delivers on these, unlike other short courses that offer more generalised approaches. "
Hannah Isbister | Edulution
You’re in safe hands. We’ll show you how to get more out of social media.
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Lucy Lindley
Lucy is the Accelerator Lead and your main guide throughout the course. With hundreds of nonprofit audits and strategies under her belt, she’s a skilled trainer, copywriter, and content strategist.
Passionate about sustainability, data and audience-focused storytelling, Lucy brings expertise and energy to help charities create impact.
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Kerry Watkins
Kerry is the founder of Social for Good and a specialist in strategy and training. She’s passionate about making complex topics simple and ensuring training truly sticks.
With a deep commitment to ethical, effective social media, Kerry is on a mission to help charities create impact in a way that feels both manageable and meaningful.
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Tonina Takova
Nina is our Head of Strategy, leading on audits, strategies, and influencer campaigns. With a passion for employee advocacy, community management, and purpose-driven influence, she brings big energy and fresh ideas to every project.
If there’s a way to amplify your impact, Nina will find it - always with creativity, enthusiasm, and a touch of fun!
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Callum McGranaghan
Callum is a Director at Social for Good and leads the paid social module. An expert in charity advertising, he’s spent years running campaigns that drive awareness and fundraising.
With a sharp analytical mind and a personable approach, he makes social ads simple, effective, and impactful.
Extra support to help you succeed
1 x Digital course workbook
1 x Strategy template
1 x Audience persona template
1 x Social media report template
1 x Influencer management pack
12 x Module quizzes.
Email support throughout the course.
12 month access to the course content.
12 month ad-hoc consultancy support.
Certificate on completion of the course.
Lifetime access to the Accelerator LinkedIn group.
Exclusive Social for Good community access, including priority content and event discounts.
FAQs
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A. We’ll review your application and email you the next available dates. Our email will also include an option to book a 15-minute call if you’d like to ask us some questions about the programme.
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A. It’s for social media marketing and comms professionals at charities who want to drive more impact but struggle with limited time, capacity and resources. Whether you’re a small charity or an established name, the content is suitable and will teach you how to create, measure, and prove the value of social media to your team.
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A. Book a 15-minute chat with Callum, who will be able to tell you when the next cohort is starting.
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A. We know charities have a busy workload, so we made the Social for Good Accelerator concise and digestible with no fluff. To be on the safe side, we suggest putting 2-3 hours per week aside to complete the work and lessons. If you wish to complete the work later and only complete the lessons for now, we suggest 1-2 hours per week.
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A. We cap groups at 12 people as we feel this is the ideal size for group learning. Collaboration is one of our core values. Learning alongside others with similar challenges helps you absorb the lessons while learning from each other along the way.
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A. We’re very confident that it will as the content is based on hundreds of conversations and survey responses from charities of all sizes. There are 12 modules in total: four of which are live, which gives you the chance to ask questions and learn alongside other charities. You’ll also have a 1:1 Deep Dive session with an expert from our team to explore a topic of your choice. And you’ll have access to our private LinkedIn group too. This is a great place to ask us and other attendees questions, get feedback and help on how to implement our training. Plus, Daria, Accelerator Community Lead, will check in weekly to see how you’re getting on. You won’t feel unsupported or that your questions haven’t been answered. We’re here to help you get results on social media.
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A. There are plenty of free resources available but it’s hard to find strategy advice that’s suitable for charities. And a trial and error approach isn’t fun when you’re under pressure to get results. The Social for Good Accelerator can save you months/years of wasting time searching for advice that returns a clear and measurable impact. The programme’s content is based on hundreds of conversations and survey responses from charities. We know the problems they face and by the end of the eight weeks, you’ll have the skills, clarity, and confidence to create a social media strategy that works. Every module has an inspiring case study to prove that our guidance gets results. And you’ll have us by your side to support you every step of the way.
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A. The topics covered in the live modules are the ones that charities of all sizes have been most eager to learn about. The live modules give us two hours to jump into the training with time for questions, group discussions, and a coffee break.
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A. Not to worry. We’ll upload the recordings with the rest of the modules. You can watch the recording later on when you have time.
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A. Absolutely! Get in touch with us at any time if you need help. Lucy, the Accelerator Lead, will reach out every week via email to answer questions and make sure you’re getting on well with the content. Plus, you’ll have access to our exclusive LinkedIn group too, where you can ask us and other charities questions.
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A. We’re confident this programme will give you the clarity, confidence, and skills to drive more impact on social media. But if you’re not enjoying it, we have a 30-day money-back guarantee. Just let us know that you’d like to exit the programme within 30 days and we’ll give you a full refund.
Each group is capped at 12 people.
We have several course dates over the next few months - drop us an email to receive a brochure with upcoming dates — training@socialforgood.co.uk
Any questions about the Accelerator course?
We’re all ears.
