Purpose-driven social.
For the good guys.
Helping purpose-driven organisations develop a strategy and put reporting in place to get control over your social media.
Social for Good is a UK-based social media marketing agency for charities, NGOs, nonprofits and B Corps. The Social for Good team offers a full suite of services, including social media strategy, paid and organic social content, influencer marketing, training, and resources that support purpose-driven organisations in doing their very best to connect with supporters.
Since when did social media for charities get so complex?
“I don’t know whether our social is working.”
“I don’t know whether we have the right strategy.”
“We don’t have the technical capacity to run the campaigns we need.”
We hear this every day. You’re not alone.
We’re trusted by
Social is a force for good. Let’s prove it.
Social media is so much more than influencers and online advertising. In the right hands, social has the power to improve lives, make an impact and produce meaningful change. We are an ethical social media agency that act with integrity, because we believe in social for good. Are you with us?
Social isn’t about likes, comments and shares. Far too often the impact of social is diminished by the need to slavishly focus on metrics that don’t reflect why you’re doing social.
Social is about understanding how your audience behaves as a human and a customer to deliver meaningful and memorable experiences online. And when social is done right, it can have an impact far beyond a few likes and shares.
Likes, shares and follows.
Who cares?
Why choose Social for Good?
At Social For Good, we’ve worked with over 600 businesses, charities, and non-profits globally, growing their social media and making a real difference.
We’ve been around since 2010 helping charities grow on social media, so you could say we’re pretty experienced.
We’re based in Brighton in the UK, but we work worldwide, driving positive social impacts for a range of organisations. If you fancy a chat about what we can do together, give us a call.
We’re here to help with
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Social media strategy
Social media can be a powerful element of your wider marketing strategy. We help build your social media strategy based on your purpose so that your social media activity is impactful and meaningful.
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Social media audit
Want an objective assessment of your social media? We offer complete audits to see what’ working, and where you might be missing the mark. Our social media audits help charities to direct their future actions in a meaningful way.
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Social media advertising
Instagram, Facebook, and other platforms with ads are a way to reach large audiences who are actually interested in the work you’re doing. We understand how users on each platform interact, and we create tailored social media ads that are authentic, not spammy.
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Google Ads and grant management
Google Ads help you get found by the right people. We simplify the process by designing a strategy specific to your purpose and goals.
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Social media management
Social media is high-maintenance. It constantly demands attention and can quickly feel neglected if not nurtured enough. A social media manager helps look after every platform to stay ahead of audience and platform changes and to keep your feeds looking fresh.
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Influencer management
Influencers and content creators are a great way to spread your cause to multiple audiences. However, when dealing with influencers directly, it can quickly get messy. An influencer manager can bring the excitement back into collabs and ensure the right people are chosen for your organisation.
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Accelerator
An 8-week group training programme for social media marketing and comms professionals at charities.
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Social media training
Not having a social media strategy can leave you feeling overwhelmed, posting random content just to ‘put something out there’. Social media training can put the fun back into it, turning it into a creative outlet for your organisation and actually making a difference.
This is how we do it
Hundreds of charities and nonprofits rely on us to navigate the choppy waters of social media. Here’s our proven three-step plan to set you on course to your destination.
Step 1 – The Challenge
We don’t just skim the surface when we work with you; we dig into what’s really going on. We figure out what’s keeping you stuck, what’s eating up your time, and what you’re actually trying to achieve. Because, until we understand the heart of the problem, it’s all guesswork – and we don’t do guesswork.
Step 2 – The Strategy
Here’s where we map out a plan that’s actually doable. We focus on numbers that matter to you, not vanity metrics that look great but do nothing. Together, we design a strategy that makes sense to your organisation, feels manageable, and is built to help you reach your bigger goals.
Step 3 – The Action
This is where the momentum builds. We bring the plan to life with expertise, creativity, and consistency so you can focus on the bigger picture. As the results roll in, you’ll feel the buzz of knowing it’s working – your message is reaching the right people, your audience is growing, and you’re making a difference.
We’re the social media agency for charities and purpose-driven brands
Third sector and purpose-driven organisations need a different approach to social media. So that’s what we do.
Collaboration
We co-design strategies with you and build open, effective communication together.
Empowerment
We share knowledge and skills that help you thrive in a fast-moving social world.
Consultation
We listen carefully and challenge constructively to achieve the greatest impact for your organisation.
Integrity
Your mission is our mission, and we act with honesty and ethics in every decision we make.
You’re in good company
Working with Social for Good
We're serious about results. But we also believe working with social media should be fulfilling, inspiring and fun. From our fab, interactive workshops to how we conjure up the results you're looking for, we always deliver a little Social for Good magic to put a smile on your face.
Your Questions, Answered
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We pride ourselves on being social media specialists. And because we work exclusively with charities, NGOs and values-driven organisations, we know how to connect with audiences in a way that builds trust, community and has a real impact.
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Both. Whether you’re a small team starting out or a larger organisation with established comms, we tailor our approach to fit.
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It’s up to you. Some clients hand us the reins completely, so they can focus on the bigger picture. Others just want support with strategy, content creation or scheduling. We can flex around what you need most.
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We contribute 1% of our annual profits to charities; so far in 2025, we’ve donated £900 to MIND. We also offer support to grass roots charities through free training on our Accelerator programme.
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We’re based in The Lanes in the heart of Brighton. Whilst we really enjoy collaborating with local businesses, we are proud to work with companies and organisations from all over the UK and beyond.