Social media training for NGOs, charities, and nonprofits
Don’t just learn social media. Own it.
Social media wasn't designed to leave you feeling overwhelmed and confused. But it can feel like it.
Social for Good is a UK-based social media marketing agency offering social media training to charities, NGOs, nonprofits and B Corps. We run training sessions and workshops, as well as providing handy resources, all designed to equip in-house teams with the practical skills, ethical best practices, and platform-specific knowledge required to confidently manage channels. Our training leads to engaged communities and meaningful impact.
Nonprofits and purpose-driven organisations have different needs from traditional businesses. Our nonprofit social media training focuses on impact rather than traditional revenue metrics.
Our training approach is thorough and practical. It gives you a firm grip on emerging trends, technology and the impact of social done well. When your organisation looks to you for social media leadership, you'll have the answers.
There's only one obstacle between confusion and clarity: knowledge. Our bespoke social media training for nonprofits gives you that knowledge. Feel confident and enthusiastic about the power of social media for your organisation.
Getting under the hood of social media is more than technical ability. Sure, navigating the labyrinth of Facebook Business Manager is helpful. Or knowing how to turn analytics reports into English for stakeholders to grasp.
But, understanding how to use social media in a meaningful way is about the right mindset. And that's the starting point for all our social media training for charities.
During your social media training, you’ll learn about a range of different topics, skills, and platforms. From strategy development and content creation to ad management, analytics, and deep dives into specific platforms, we have a team with expertise across all of these areas.
You’ll get tried and tested methods to help you grow your accounts, as well as up-to-date knowledge of social media platforms and trends. Every charity is different, so we’ll shape the training around your challenges and goals. This is your space to ask questions, fill knowledge gaps, and get practical advice.
We’re here to teach you anything you’d like to know, so let’s have a chat!
What you’ll learn
Building a social media strategy
Optimising your social media workflows and processes
How to conduct a social media audit
How to create great social media content
Creating video content for social media
How to build and manage communities on social media
Employee advocacy on LinkedIn
How to run impactful paid advertising campaigns
Channel-specific training for LinkedIn, Instagram, TikTok, Facebook, X(Twitter), Whatsapp and more
We can offer training on
Customised social media training
At Social for Good, we know that every charity faces unique challenges — and that everyone learns differently. That’s why we create bespoke training and workshops that are built specifically around your own objectives, learning needs, group size, and preferred learning styles.
Where possible, we also use examples directly from your sector, so everything feels practical and relevant. This not only helps you learn better, but also helps you feel more confident once training is over.
What to expect from our social media training
Relaxed
Our training approach is informal, friendly and fun that guarantees better learning outcomes.
Tailored
We design our social media training to focus on your specific needs, challenges and desired outcomes.
Practical
Sessions blend the latest theory, strategy, ideas and practical exercises to help expertise stick.
Impactful
You walk away with ideas and strategies you can use straight away and achieve a positive ROI.
Our trainers
We’re lucky to have such an amazing group of trainers amongst us, each bringing their own experience, expertise, and passion for helping charities up their social media game. Together, our team brings a mixture of big-picture strategy and intricate skills and know-how to take your social media to the next level.
Kerry Watkins
Kerry is our founding director and strategy expert. She specialises in social media strategy, LinkedIn, and content planning.
Tonina Takova
As our community and partnership specialist, Tonina trains on community building and influencer management in order to grow loyal supporters.
Callum McGranaghan
Our go-to for paid ads, Callum helps charities understand how to use ads effectively, from setting up campaigns to tracking results.
Lucy Lindley
Our all-rounder! Lucy covers everything from content creation to understanding each platform. She gives you the skills and confidence to put learning into action straight away.
Why choose Social for Good?
At Social for Good, we’ve worked with over 600 businesses, charities, and non-profits globally to help them grow on social media and make a difference to the causes they’re working on. We’ve been around for over 15 years, so we’re heavily experienced in creating successful social media strategies.
We’re based in Brighton, but we work worldwide, driving positive social impacts for value-driven organisations. If you want to chat about your next social media strategy – get in touch today.
Don’t just take it from us
“This was one of the most engaging and informative workshops I've attended in a very long time, where everybody in the room listened and participated willingly!”
— Participant, Bangor University
“I have never left with this many ideas before! There were a few people in the room that were very new to the topic and some quite experienced, that was managed really well. We have already started to action some of the ideas and it’s only the day after! It was very hands on, and it was great that we quite quickly moved from strategy and objectives to more tangible actions. It is easy to get stuck on that. Really well structured, good tools, visuals and presentation.”
— Anne Seeberg, Diversified Communications
“Nina was one of the best trainers I’ve had, having done a significant amount of training over my career!”
— Participant, Bangor University
“Kerry's mix of knowledge and teaching style is brilliant. I've found Facebook's ad manager dashboard a headache in the past but at the Social For Good course it was made clear and simple to understand. Then Kerry taught me how to get the most out of my advertising spend. I highly recommend Kerry and the team.”
— Jason Riahi, Ardmore
How to arrange training
Want to take the next step? Say no more.
Contact us today and let us know the challenges you’re facing. We will set up a meeting or phone call with Kerry or Callum, who will be able to suggest the best training programme or session for your needs.
Your Questions, Answered
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Our training is completely flexible based on what works for you. We can offer our training online, in-person or a mixture of the two.
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We cover all major platforms — including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) — as well as broader skills like strategy, content planning, paid ads, analytics, community building, and influencer management.
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That depends on what you need. We can deliver anything from a one-off session focused on a specific platform to a series of workshops going in-depth into a variety of topics.
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Not at all. We run training for complete beginners through to experienced social media managers. Before we start, we’ll chat with you to understand your current level and goals, so the session is pitched just right.