Social media audits for charities, NGOs, and nonprofits
Social media audits that drive great decision-making.
Social for Good is a UK-based social media marketing agency offering social media audits to charities, NGOs, nonprofits and B Corps. The Social for Good experts provide actionable insights that can boost the performance of your socials by understanding what’s working and where, and opportunities for better reach, engagement, and results.
The challenge for anyone responsible for social media activity in a charity, NGO or purpose-led brand is staying ahead of the curve. The landscape is ever-shifting. Technology moves at lightning speed.
What works today may not work tomorrow. Yet, it’s down to you to keep your social output ahead of the game. Whether you’re in the role for a few years or you’ve just joined an organisation, how do you really know what’s still working, what isn’t and whether opportunities are being missed?
When you want an objective assessment of your channels and activity to direct your future actions, there’s only one route: a social media audit.
Here’s what makes our social media audit different.
And when we say ‘different’, we really mean ‘better’.
We start with the fundamentals. Our comprehensive social media audit includes scope and context analysis, data report creation, SWOT analysis, a review of workflows and processes, insights, recommendations development, and a tangible action plan with quick and long-term wins.
Of course, that’s exactly what you'd expect from any social media audit.
What makes our approach a little bit special is how we bring together expectations of stakeholders, deep analysis of your cold, hard data, and the way we present the story of your socials.
Usually, an audit is the first step when working with a brand long-term. More often – thanks to our reputation for our audit approach – we deliver audits for organisations who need an objective view of their channels upon which they can take action.
Whether you’ve commissioned social media audits before or this is your first rodeo, we deliver both on a comprehensive level as well as a practical level (as we use them as our starting point).
Discover what makes our social media audits stand out. Book a call and we'll show you how we do it.
How we audit your social media
Establish scope
We liaise with the social team and stakeholders to identify expectations and learn the context of current and past social activity.
Report creation
We build out comprehensive, in-depth reports based on your historical social data and competitor benchmarking.
Develop recommendations
Using our team’s expertise, we analyse your data and content to produce insights that drive our recommendations.
Share findings
Once finalised, we share your audit, answer any questions you have and discuss how to execute recommendations.
Let us show you how social media audits should be done, with practical recommendations backed by expert analysis.
Why choose Social for Good?
After helping over 600 charities, non-profits, and businesses boost awareness, increase donations, and build communities of supporters, it’s fair to say we know a thing or two about social media management.
We have 15 years of experience and know how to tailor our approach to suit the unique challenges of each organisation. We’re based in Brighton but are proud to offer our services globally, so whether you’re a small start-up looking for big change or you’re a national charity looking for a boost, we can help.
Case studies
Don’t just take it from us - here are some real-life examples of charities we have helped with our social media management.
St Michael’s Hospice
St Michael’s Hospice supports and enables the community of Hastings and Rother to live well with dying, death and loss. Through the provision of specialist palliative care services, they aim to offer tailored care and support to individuals and their families at a worrying time.
Although they had been active on social media for years, they lacked confidence in its overall effectiveness. They sought a detailed audit of their social media presence to evaluate the performance of each platform and identify areas for improvement.
“They quickly understood where we were as a transforming Marketing and Communications Team - juggling diverse audiences, varied requirements, and some legacy challenges in our social media approach. ”
