Do you love social media advertising and communications?

Like the sound of working with a brilliant team of social media specialists who work with purpose-driven clients?

We’re expanding our paid social team and looking for the next person to join us in our mission to use social for good.

Over coffee, croissants and more honesty than you usually find on a Wednesday morning, we brought together a group of purpose-driven business owners and marketing leads to explore a big, sometimes uncomfortable question:

What’s broken in purpose-driven marketing, and what’s actually working?

What a wild few years it’s been. Twitter, now X, used to be the internet’s town square - a place for communities of all shapes and sizes to come together. Now? It can sometimes feel more like a chaotic reality show, with people (and bots) scrambling for views and engagement.

It’s a dilemma we hear all the time…

“We have so many audiences we need to speak to, but we're still posting the same content on every channel.”

So, how can you speak to all of them without your feed feeling cluttered, creating digital fatigue or spending all of your time on content creation?

Volunteer recruitment is one of the biggest challenges charities are facing right now.

Six in ten charities are still struggling to recruit volunteers, with lack of time and interest cited as key barriers.

Posting a vacancy on social and hoping it lands doesn’t cut it anymore. If we want people to take action, we need to connect emotionally, highlight real impact, and make volunteering feel meaningful and doable.

Finding time to audit your socials can feel like the last thing on your never ending to-do list. And we totally get it. But it doesn’t have to be as complicated as you think. 

Not sure where to begin? We’ve got you. Take our free social media health check - it only takes a few minutes and will give you the clarity you need to move forward with confidence.

A new year is here, and with it comes the chance to start fresh and plan ahead. A content calendar can be a really useful resource and keep us organised and proactive in content creation throughout the year. And no content calendar is complete without awareness days.

We’ve read and digested all the 2025 trends reports but there'll be no 'drop what you're doing and follow the new shiny thing' vibes here.

Just solid, insight-informed tips based on our experience of working with purpose-driven businesses and non-profits, and having our ear to the (sometimes rocky) ground of the social media landscape.

In the last 12 months, we’ve been inspired, educated, entertained and moved by social media campaigns from charities across the UK and beyond. Let’s take a look at some of the campaigns that truly stood out.

It’s that time of year again when lots of charities will be planning their Christmas fundraising campaigns. 🎄

We’ve worked with countless charities, helping them navigate the challenges of fundraising. Along the way, we’ve seen a few repeated mistakes that can easily be avoided with the right approach. Here are five of the most common, along with tips to make sure your Christmas fundraising campaign succeeds.

Social media is a powerful tool for change, but for charities with limited resources, achieving impact can take time and effort. We built a programme to give more social media managers the skills, clarity, and confidence they’re searching for.

The Social for Good Accelerator is designed specifically for social media managers at charities and nonprofits. This 8-week programme equips you with the strategies, tools, and confidence to amplify your mission. We’re excited about it, and hope you are too!

August can be a challenging time for social media managers at charities. With colleagues on holiday and workloads increasing, finding the time to create fresh, engaging social content can feel overwhelming. We get it.

When did you last get under the hood of your socials? A social media audit is the best way to check how all moving parts of your social media activity are working. Using metrics, audience data and qualitative content analysis, an audit identifies what's working well, what opportunities you've missed and what needs a bit of fine-tuning.

Influencers have become invaluable partners for charities and nonprofit organisations, extending their impact beyond product promotion to advocating for meaningful causes.

They can transform online engagement into tangible, real-world impact and, for many organisations, collaborating with content creators has been a game-changer.

Did you know that despite only 3% of employees on average using their social channels to share organisational content, this drives a whopping 30% of a company’s social engagement? (LinkedIn)

In the fast-paced world of social media, where attention spans are shorter than ever, where algorithms undergo frequent changes and social media channels are bought and rebranded (cough cough, we’ll never forget you Twitter), a well-run community becomes indispensable.

Our social media manager and experienced community manager, Ella Cosham, answers the question: Why does good community management matter now more than ever?

3 Days without any technology: appealing or daunting? Kerry, along with 5 other digital wellbeing specialists, spent 3 days in a remote hotel in Northern Spain without smartphones or laptops to explore restoring focus and attention.

At Social for Good we work 4 days a week for 100% of the pay. After an initial 3-month trial with the University of Sussex we saw some real benefits. A year on, we reflect on why we started it in the first place and why we continue to take an extra day off each week.

We're looking beyond content pillars and calendar planning to pick out four strategy essentials for the year ahead.

You’ve heard it all before; a social media strategy is the key to success in the digital world. But how do you know what to include - and more importantly - what you might be missing?