September is the perfect time for a social media strategy refresh - now the weather has changed and the world of work starts to feel normal again after the holidays and school brea.

A lot has happened on social this year. Here's the round-up of key updates in 2026, and what each of them mean for your social media strategy.

Be honest: have you ever logged into Ads Manager and picked an objective because it sounded roughly right, set a budget because it was the money you had, and hit publish hoping for the best? Well, in this blog we make paid ads simple - breaking down the three questions to ask yourself before you open ads manager, two mistakes that show up everywhere, and how much you should spend on each platform.

Accessibility can't stop at the physical world - it has to show up online too, or we're shutting people out of the exact spaces they need to be in.

The good news is that making your organisation's social media more accessible doesn't necessarily require a huge overhaul.

Want to join our strategy team?

Most organisations aren't short of content. They're short of the habit of looking for it. Here's how to find the gold you're already sitting on - and actually do something with it. Incudes our COPE workflow resource.

Comments are down. Followers aren't growing the way they used to. If your analytics have felt a little deflating lately, you're not alone - and you're not failing. In this blog post, we unpack why engagement has quietly shifted, what it actually looks like now, and the three things worth tracking instead of likes and comments.

Most charity comms teams know exactly what great social looks like. The hard part is getting the space to do it - when every week brings a new round of reactive requests, last-minute briefs and metrics that don't tell the whole story. This blog is about how to start changing that dynamic.

Charities teams are made up of experts - policy leads, fundraisers, campaigners, CEOs. But most of that expertise never shows up on LinkedIn.

At a time when trust in institutions is under pressure, employee voices may be one of the most underused strategic advantages in the sector.

Here’s why it matters - and what it looks like in practice.

Our first ever annual report is out and here are the highlights.

We don't want to call it a trends report because that's not what it is. But if we call it a trends report, you'll know what we mean. It's an insightful guide to ensuring impactful social media in 2026.

Doing Good in Social 2026 is your guide to navigating social media this year - with clarity, confidence and purpose (not trends for the sake of it).

We’re hiring for a new social media manager to join our organic team early in 2026.

Closing date for applications - 19th January 2026.

Social media is louder than ever. But the charity content that really cut through for us in 2025 didn’t necessarily shout louder - it connected with it’s audiences in a deeper way.

Take inspiration for 2026 from the content we’ve pulled together - thoughtful posts that earned attention, playful moments that tapped into culture, experiments that nailed it, and posts that made people feel part of something.

Make 2026 your most intentional year yet with the Social for Good 2026 Awareness Days Calendar - a handpicked guide to the awareness dates that drive real impact for charities and purpose-driven brands. Plan ahead, show up with purpose, and spark conversations that matter.

Our last B Corp roundtable in London included so many great insights and ideas and we were buzzing all day. We’ve shared the key takeaways here which we hope will inspire other B Corp marketers!

Christmas on social is noisy. Big charities are out there with glossy TV spots. Retail giants are pumping out tear-jerkers and jingles. And you find yourself staring at a modest Meta ads budget, wondering how to cut through.

Here are three lessons from that’ll help you get more from whatever you can spend this Christmas.

At our latest Social Circle in London, a brilliant bunch of charity comms and marketing folk gathered for a morning of pastries, connection and a fantastic discussion about the future of charity comms.

While everyone’s chasing Reels, some of Instagram’s best features are flying under the radar.

In this blog, we unpack 6 underrated tools that can help your charity boost engagement, build community, and better understand your audience – with simple steps to get started.

This vacancy is now closed.

There’s a growing movement of businesses that believe in more than just profit.

They care about people. About the planet. About doing things the right way, even when it’s not the easy way.

And, as of July 2025, we’re proud to say we’re officially one of them.

Kerry may be too 𝗈̶𝗅̶𝖽̶ busy to be an expert on Snapchat, and she won't be writing a newsletter on TikTok anytime soon, but LinkedIn is her happy place. 😁

Here she's sharing three mistakes that we see a lot and three solutions to make LinkedIn work harder for your charity.