Our first ever annual report is out and here are the highlights.

We don't want to call it a trends report because that's not what it is. But if we call it a trends report, you'll know what we mean. It's an insightful guide to ensuring impactful social media in 2026.

Doing Good in Social 2026 is your guide to navigating social media this year - with clarity, confidence and purpose (not trends for the sake of it).

We’re hiring for a new social media manager to join our organic team early in 2026.

Closing date for applications - 19th January 2026.

Social media is louder than ever. But the charity content that really cut through for us in 2025 didn’t necessarily shout louder - it connected with it’s audiences in a deeper way.

Take inspiration for 2026 from the content we’ve pulled together - thoughtful posts that earned attention, playful moments that tapped into culture, experiments that nailed it, and posts that made people feel part of something.

Make 2026 your most intentional year yet with the Social for Good 2026 Awareness Days Calendar - a handpicked guide to the awareness dates that drive real impact for charities and purpose-driven brands. Plan ahead, show up with purpose, and spark conversations that matter.

Our last B Corp roundtable in London included so many great insights and ideas and we were buzzing all day. We’ve shared the key takeaways here which we hope will inspire other B Corp marketers!

Christmas on social is noisy. Big charities are out there with glossy TV spots. Retail giants are pumping out tear-jerkers and jingles. And you find yourself staring at a modest Meta ads budget, wondering how to cut through.

Here are three lessons from that’ll help you get more from whatever you can spend this Christmas.

At our latest Social Circle in London, a brilliant bunch of charity comms and marketing folk gathered for a morning of pastries, connection and a fantastic discussion about the future of charity comms.

While everyone’s chasing Reels, some of Instagram’s best features are flying under the radar.

In this blog, we unpack 6 underrated tools that can help your charity boost engagement, build community, and better understand your audience – with simple steps to get started.

This vacancy is now closed.

There’s a growing movement of businesses that believe in more than just profit.

They care about people. About the planet. About doing things the right way, even when it’s not the easy way.

And, as of July 2025, we’re proud to say we’re officially one of them.

Kerry may be too 𝗈̶𝗅̶𝖽̶ busy to be an expert on Snapchat, and she won't be writing a newsletter on TikTok anytime soon, but LinkedIn is her happy place. 😁

Here she's sharing three mistakes that we see a lot and three solutions to make LinkedIn work harder for your charity.

Charity comms teams are often caught in the middle – juggling packed content calendars, limited resources, and a constant stream of “Can we just post this today?” requests.

But saying yes to everything doesn’t serve your audience or your mission. We share how you can set boundaries, stay strategic, and bring stakeholders on board - all with one simple framework.

Over coffee, croissants and more honesty than you usually find on a Wednesday morning, we brought together a group of purpose-driven business owners and marketing leads to explore a big, sometimes uncomfortable question:

What’s broken in purpose-driven marketing, and what’s actually working?

What a wild few years it’s been. Twitter, now X, used to be the internet’s town square - a place for communities of all shapes and sizes to come together. Now? It can sometimes feel more like a chaotic reality show, with people (and bots) scrambling for views and engagement.

It’s a dilemma we hear all the time…

“We have so many audiences we need to speak to, but we're still posting the same content on every channel.”

So, how can you speak to all of them without your feed feeling cluttered, creating digital fatigue or spending all of your time on content creation?

Volunteer recruitment is one of the biggest challenges charities are facing right now.

Six in ten charities are still struggling to recruit volunteers, with lack of time and interest cited as key barriers.

Posting a vacancy on social and hoping it lands doesn’t cut it anymore. If we want people to take action, we need to connect emotionally, highlight real impact, and make volunteering feel meaningful and doable.

Finding time to audit your socials can feel like the last thing on your never ending to-do list. And we totally get it. But it doesn’t have to be as complicated as you think. 

Not sure where to begin? We’ve got you. Take our free social media health check - it only takes a few minutes and will give you the clarity you need to move forward with confidence.

A new year is here, and with it comes the chance to start fresh and plan ahead. A content calendar can be a really useful resource and keep us organised and proactive in content creation throughout the year. And no content calendar is complete without awareness days.