Reach supporters with social media ads for charities, NGOs, and nonprofits
Purpose-driven advertising needs a purpose-driven approach
Social for Good is a UK-based social media marketing agency offering social media advertising services to charities, NGOs, nonprofits and B Corps. We specialise in targeted campaigns for purpose-led organisations that remain ethical and cost-effective, designed to raise awareness, increase engagement, and drive donations or sign-ups.
Social media advertising doesn't have the best rep. Or, more accurately, the way companies and brands have used social media advertising has left a bad taste in many social media managers’ mouths.
Yet, we believe Instagram, Facebook ads, and advertising on other platforms have great power. Done ethically, social media advertising can reach new audiences, create social change and have an impact.
Unfortunately, that's not the experience for most organisations. Despite your best efforts, your social media advertising may leave you feeling like you've wasted time and budget without a clear return. While others seem to be doing it much better, it can be a struggle to tie spend with results.
Add to this the shifting sands of compliance and constantly changing ad platforms, it’s a minefield. No wonder so many turn their back on ads.
There is another way. Instead of feeling overwhelmed, what if you were able to harness the vast audiences on Facebook and other platforms to meet your strategic goals and prove effectiveness more quickly?
Great advertising understands how users interact with the platform and meets their needs. And that's why our social media advertising approach works perfectly for not-for-profits and purpose-driven organisations.
Most users complain that ads give the "hard sell" or are "spammy". We avoid this by aligning your advertising strategy with the users' journeys and expectations.
We look to deliver valuable and engaging content to your target user when it's right for them. And we take them on a journey from the moment they discover your brand through to the moment they take action.
Our nuanced approach focuses on the user journey
Initial awareness
Gaining the attention of your audience and introducing your organisation.
Drive engagement
Developing the relationship with content that resonates with your audience.
Encourage action
Whatever your goal, we optimise content for conversion to move your audience to action.
Let us show you how our approach increases your ROI, is more cost effective and delivers the results your organisation wants to see.
Why choose Social for Good?
After helping over 600 charities, non-profits, and businesses boost awareness, increase donations, and build communities of supporters, it’s fair to say we know a thing or two about social media management.
We have 15 years of experience and know how to tailor our approach to suit the unique challenges of each organisation. We’re based in Brighton but are proud to offer our services globally, so whether you’re a small start-up looking for big change or you’re a national charity looking for a boost, we can help.
Case studies
Don’t just take it from us - here are some real-life examples of charities we have helped with our social media management.
Edinburgh Dog and Cat Home (EDCH) are a small but dedicated team who have been caring for animals since 1884.
Like many organisations, they were struggling with the cost of living crisis. Their home was becoming far more expensive to run, heat, and care for, and many longstanding donors were no longer able to afford a monthly donation.
They needed to attract new donors, re-engage old ones and ultimately, increase their regular giving donations to offset the rising costs
Edinburgh Dog & Cat Home
“During the time that we worked with them on our paid adverts, we recruited more than 200 new monthly supporters, which we are thrilled about!”
