Effective social media strategies for nonprofits and charities
The best strategy for your organisation hasn’t been written yet
Social for Good is a UK-based social media marketing agency offering social media strategy services to charities, NGOs, nonprofits and B Corps to strengthen their messaging and ensure social channels effectively support their organisational mission. Our experts help your organisation identify opportunities to grow your impact through ethical, data-led campaigns, with a focus on storytelling to create measurable change across social platforms.
There is no right social media strategy. Just the right social media strategy for your charity or NGO.
We don't just help you create a social strategy. We show you how to step into the right mindset about social to get the results you really want for your organisation.
Social media strategy done well is powerful. And so is knowing how to build a strategy that aligns directly with the goals of your organisation.
We don't hand your social media strategy to you on a luxurious velvet cushion and expect you to run with it. We build your social media strategy with you.
Here's the problem.
What works for an average business won't work for purpose-driven organisations. Regular social media strategies are built solely around revenue metrics and profitability.
That's why it can feel frustrating and confusing when you're responsible for planning and executing a social media strategy for your organisation. It's not your fault, it’s the way mainstream businesses have co-opted social media.
Having worked with hundreds of not-for-profits and purpose-driven brands, we understand your social media objectives have a very different focus. Your strategy has to show demonstrable results and impact on your organisation's goals.
Imagine how it would feel to have
A coherent strategy that is aligned with your objectives and is simple for you to put in place.
Clarity that your social media activity is impactful, meaningful and, importantly, measurable.
Confidence that you can make progress to increase your ROI and deliver even greater results in the future.
Get your social media strategy right and it leaves you feeling more motivated and inspired.
You feel more confident that everything you're doing is creating impact where it matters. Like it's supposed to.
Let’s build your strategy together
Our approach to social media strategy is to empower you to be in a stronger position. When we work together, we don't build and hand a plan down to you.
We co-create together bringing in the options and ideas from the whole team and other areas of the organisation to align your strategy with the goals of the whole organisation. We do this through our immersive, interactive workshops that bring different voices together and transform how you think about social media. You and your team will discover our process for building a strategy that you can adapt to your future needs.
And there is no obligation to work with us after we've built your strategy together. You can implement the plan, we can train you and support you to deliver it or hand it over to us to run. You're in control.
Ready to get your social media strategy planned, built and executed? Contact us today and let's get started.
At Social for Good, we believe the best strategies are built together. We combine expert input, audience insights, and practical planning to create comprehensive strategies that work for your business and goals.
How we develop social media strategies
Collaboration from the outset
We bring together experts from across your organisation into one room, virtually or in person, to define the role of social media and exactly what you want to achieve from it.
Expert insights
We incorporate the latest advice, approaches, and internal knowledge to create an easily executable strategy.
Clear objectives
We set 12-month objectives to guide all social media activity, and ensure each channel has tailored tactics to help reach your goals.
Co-creation
We meet a couple of times throughout the process to ensure the strategy reflects your team’s needs and is developed together.
Understanding the audience
We consistently use audience insights and analysis to ensure your strategy is connecting with the right people.
Content strategy
We design content pillars that allow you to be proactive and strategic with content, whilst still leaving wiggle room for reactive content. This ensures your content is purposeful and aligned with goals.
Our process
At Social for Good, we work with you to ensure your strategy is inspiring, realistic, achievable, and ready to put into action.
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We run bespoke workshops with your team to review your goals, audience needs, and organisational priorities, and we will identify what success looks like for your charity.
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We use clear profiles of your key audiences so you know who you’re speaking to, what they care most about, and how to best engage with them.
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We work with you to develop a roadmap outlining your priorities throughout the year so you can easily plan campaigns, stay consistent, and measure progress.
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We provide an in-depth playbook packed with tactics, resources, and advice to go to whenever you need inspiration.
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Hands-on sessions to make sure you feel confident bringing your new strategy to life. We’ll take you through the entire plan so you know exactly what you need to do.
The benefits of social media for charities
Social media isn’t just about likes and shares. For charities, it’s one of the most powerful tools to raise awareness, connect with supporters, and create a real impact.
Social media puts your cause directly in front of people who may have never heard of you otherwise. It’s how you grow awareness of the important work you’re carrying out whilst shining a light on the issues that matter.
It’s a space for fundraising. From quick one-click donations to big community challenges to raise awareness, social media makes it easy to rally a diverse range of people around your cause and turn awareness into action.
It’s super cost-effective. With the right social media strategy, you can reach a wide range of audiences without the usual large price tag that comes with traditional marketing.
Goals & KPIs
Social media is powerful, but only when you know what you want to achieve. It’s important to set clear goals and KPIs that align with your mission and values. Good KPIs make your social impact visible and help you make smarter decisions in future.
Common goals for charities and why they matter
Boost awareness – people need to know you exist before they can support or donate. KPIs you can track include reach, impressions, follower growth, etc.
Engagement – this deepens your relationship with your followers and builds trust and loyalty. KPIs you can track include likes, comments, shares, saves, etc.
Donations – a core aim for charities: turning awareness into financial support. KPIs you can track include the number of donations, average donation amount, donation conversion rate, etc.
Why choose Social for Good?
After helping over 600 charities, non-profits, and businesses boost awareness, increase donations, and build communities of supporters, it’s fair to say we know a thing or two about social media management.
We have 15 years of experience and know how to tailor our approach to suit the unique challenges of each organisation. We’re based in Brighton but are proud to offer our services globally, so whether you’re a small start-up looking for big change or you’re a national charity looking for a boost, we can help.
The type of charities we work with
Nature protection
Gender equality
Domestic abuse
Student Unions
Philanthropy
Art museums & galleries
Conservation
Creative arts
Medical research
Animal conservation
Human trafficking
Modern slavery
Poverty injustice
Education
Faith-based global development
Whether your organisation falls into one of these categories or not, we can help you make better use of social media, no matter your size or sector. Our strategies are designed to fit your needs.
Case studies
Don’t just take it from us - here are some real-life examples of charities we have helped with our social media management.
Frontline Aids
Frontline AIDS is the world’s largest partnership of community organisations working to end AIDS for everyone, everywhere. Their objectives were to develop a social media strategy that gave structure to their social activity and confidence that it was driving impact.
Over the course of 3 workshops spanning objectives, audiences, brand, content and much more, we got all the key stakeholders involved from across the organisation. As a result the Frontline AIDS team felt ownership of their social strategy as they had co-created it; it wasn’t something developed externally and just handed to them.
“The service they provide is slick and responsive, and they are always bubbling with intelligent, creative ideas”
Your Questions, Answered
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No — our strategies are designed to work whether you’re a team of one or have a full communications department. We tailor recommendations to your capacity.
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Practical. Every strategy includes clear actions, timelines, and an implementation workshop
so you know exactly how to put it into practice.
Our strategies are designed to be practical with each one including clear tactical recommendations to help you get started. Every strategy provides insights and direction so you can confidently put it into practice.
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Although our main focus is on charities and non-profits, if your organisation is values-driven and aims for social good, we can help. Just get in touch to discuss.
