‘Authenticity’ is a term that gets bandied around a lot these days in marketing. We almost cringe when we use it ourselves; it's become so overused.

But what does it actually mean and why is it important?

A social media algorithm is an automated calculation that determines which posts will make it to the top of your audiences’ feed and which won’t.

Algorithms in 2021 overall boil down to behaviour. Here’s the lowdown on how the algorithms work on each network and how you can get ahead.

Each year Sprout Social reviews all the latest social media trends with a survey of 500 British and Irish marketers. Why? Because they want to know what’s considered the cream of the crop when it comes to goals, tactics and how social data is incorporated into campaigns. 

So you're looking to revamp your LinkedIn profile and start growing a valuable network? Well, you've come to the right place! The LinkedIn ‘About’ section is becoming an increasingly powerful weapon at your fingertips.

There have been a few really nice updates from Twitter recently that are creating new opportunities for brands and taking positive steps for users.

We couldn’t quite believe it when we heard that Marketing Kind had booked Seth Godin. To hear the man himself talk about whether all marketing can be good marketing was not something we could miss.

So many social media ideas, so little time! And when you do find the time, you’re thinking about what’s new and what to post.

We work with many nonprofits and over the years have found a few ideas that consistently help to add some variation and engagement to your social media feeds.

We always look forward to the annual reports that summarise how social media has changed and developed over the year. This year, everything feels VERY different!

What has worked the best on Instagram in 2020?

There are a few Instagram trends that are predicted to rise even more in 2021 that were mainly influenced by the pandemic.