Google Ads and Grant Management

Get found by the right people. At the right time.

As a purpose-led organisation, your goals go beyond just clicks and conversions. Sure, performance matters – but so does using your budget wisely, showing real-world impact, and reaching people when it truly counts.

That’s where we come in.

We simplify Google Ads by designing strategic, cost–effective campaigns that are built around your goals - whether driving sales, raising awareness or increasing sign-ups.

With us, you get a partner who understands your mission and brings the know-how to match, combining smart targeting, thoughtful messaging and clear reporting to turn search intent into meaningful action.

A step by step approach to Google Ads

Set up

Account set up or full audit to review structure, conversion tracking and keyword strategy.

Strategy

A data-led campaign strategy tailored to your goals, audience insights and budget.

Building

Search, display and/or video campaign builds with compelling copy and creative.

Testing

A clear testing plan to identify what works and how we can scale it, including ongoing optimisations across bids, copy and targeting.

Reporting

A monthly summary report with insights, recommendations and clear next steps.

Plus, regular check-ins to talk through performance and align on strategy.

Google Ad Grants Management

Google Ad Grants provide access to $10,000 USD (£7,000 GBP) for advertising every month to eligible non-profits.

  • Reach people at the right time: you can appear in front of people when they are actively searching for your services, as well as raising awareness of your charity.

  • Precise targeting: you can target specific phrases and words users are searching for, meaning you can appear in front of them exactly when they are in an active mindset.

  • Immediate visibility: Google ads allows you to immediately appear in front of relevant users, rather than waiting for SEO to take effect.

  • Google ads can give you information about how your target audience behaves and what they want e.g. the search terms/phrases they use to find your website, their location, the devices they use, the times and days they search.