Empowering charity voices with the Social for Good Accelerator
Social media is a powerful tool for change, but for charities with limited resources, achieving impact can take time and effort.
Over the years, hundreds of conversations and survey responses from charity marketing and comms teams have given us unique insight into their social media challenges. And we’ve loved that our expertise has allowed them to overcome those challenges and create social media strategies that get results.
So, we decided early this year to build a programme to give more social media managers the skills, clarity, and confidence they’re searching for.
The Social for Good Accelerator is designed specifically for social media managers at charities and nonprofits. This 8-week programme equips you with the strategies, tools, and confidence to amplify your mission. We’re excited about it, and hope you are too!
We know that managing social media in the nonprofit world is no small feat. You’re tasked with driving engagement, increasing reach, and proving impact—all with a tight budget and limited time. The Accelerator is here to bridge that gap, offering not only a thoughtfully planned training program but a community of like-minded professionals who understand your challenges.
What can you expect?
Live learning: Four live modules where you’ll engage directly with us and your group.
Self-paced content: Eight self-paced modules you can complete on your own schedule.
1:1 expert session: Tailored advice to tackle your specific social media challenges.
Ongoing support: Weekly check-ins and a dedicated community lead to ensure you’re on track.
How much study time will I need?
We know charities have a busy workload, we don't want this course to be another thing to add to your ongoing 'to do' list. So we made the Social for Good Accelerator concise and digestible with no fluff.
If you want to complete the course in 8 weeks, we suggest putting 2-3 hours per week aside for the lessons and activities. If you'd like to complete the work later and only complete the lessons for now, we suggest 1-2 hours per week.
How many people will be in my group?
We cap groups at 12 people as we feel this is the ideal size for group learning. Collaboration is one of our core values. Learning alongside others with similar challenges helps you absorb the lessons while learning from each other along the way.
Who are the trainers?
Kerry Watkins: As Managing Director and Head of Training, Kerry has led sessions for hundreds of charities and nonprofits. She specialises in tailoring each training to maximise impact, ensuring participants leave with actionable insights and greater confidence in their social media skills.
Lucy Lindley: Lucy, our Social Media Strategist and Designer, crafts effective social media strategies tailored to the nonprofit sector. She provides practical templates and resources that help you streamline your workflow, ensuring you stay organised and efficient in executing your strategy.
Callum McGranaghan: Director of Business Development and Head of Paid Social, Callum is your expert on paid media. He’ll teach you how to create compelling ads, measure their success, and optimise campaigns to boost your return on investment.
Tonina Takova: As Head of Social Media Strategy, Nina strategises how charities can grow donors and build online advocacy, and often this is through working with influencers. She will share different strategies for growing online ambassadors and an approach to working with paid influencers.
What's next?
There’s no better time to invest in your social media skills. The tools, templates, and strategies you’ll gain will save you countless hours and elevate your charity’s voice online.
Spaces are limited to ensure a personalised experience, so join the Accelerator and transform your approach to social media. To learn more and secure your spot, visit Social for Good Accelerator.
