How Art in Mind reclaimed confidence, creativity, and community with the Social for Good Accelerator
The backstory
Art in Mind Brighton is a youth-led charity supporting young people’s mental health through creativity. They run workshops, exhibitions, and artist development programmes that help young people express themselves and build confidence.
Like many charities, their social media was managed by a staff member balancing multiple roles — passionate, but often stretched for time and clarity.
We spoke to Sam Taylor, who leads on social media at Art in Mind. She enjoyed the creativity of social, but found herself constantly in reactive mode.
“I enjoy it. It’s creative. But we were always reactionary — last-minute posts about events or projects. I knew we had a strategy, but I didn’t have time to use it. I didn’t really understand how to apply it either.”
Without a consistent approach, social media felt more like a to-do list than a tool. It was expressive, but the lack of structure made it hard to plan ahead, connect meaningfully with their audience, and build momentum.
Art in Mind joined the Social for Good Accelerator to stop guessing and start connecting with their audience through purposeful content.
“I wanted to learn how to use social media properly - how to build a better community, how to make it accessible, interesting, and fun. Also, how to support young people in documenting their own work and wellbeing.”
How it went down
The Accelerator offers an eight-week blend of recorded lessons, live Zoom sessions, and hands-on activities - all designed to work around the realities of busy charity life.
Sam found the format clear and practical - and the impact immediate. Two modules stood out the most:
Strategy: for providing a clear, usable framework
Community Building: for shifting how they approached content creation
“The strategy module helped me think more concisely about how to approach social. And the community module really clicked - I’ve involved the young people a lot more in creating content. They’re even teaching me new things - and it’s making social better.”
The programme didn’t just build skills - it gave Sam confidence to make social media feel less like a solo task and more like a shared expression of the organisation’s values.
The results
Since completing the Accelerator, Art in Mind has seen a real shift in confidence, content, and mindset.
Their posts are more thoughtful, engaging, and collaborative. They’ve moved away from reacting and started planning ahead. Reels and new formats feel less intimidating, and the whole team is clearer about what they want social to do.
“Running a charity can feel quite stale and boring. But social media is a really creative way of showing the fun and exciting things we do to the world.”
There’s also a renewed appreciation for the strategy they already had and a clear commitment to using it with purpose.
“I knew we had a strategy, but I just didn’t have time to use it and apply it. But from doing the course, I understand more about why we need the strategy and why I need to apply it — and we do that more now.”
More followers
More engaging and collaborative content
Less reactive posting, more planned storytelling
Increased confidence using formats like Reels
A redefined view of social media as a creative tool
Biggest takeaway from the Accelerator
“Social media isn’t something to be scared of. It’s fun, creative, and it can help you build better relationships with your community and followers.”
This mindset shift transformed how the team felt about using social - not just as a tool for promotion, but as a space for connection and creativity.
Here's what they said
“We’re less scared of social media now. We understand it’s not just a busy, overstimulating space - it can actually help you show your authentic world and support people through it.”
— Sam Taylor, Art in Mind
Want to feel this confident too?
If you're a charity that wants to stop reacting and start connecting, the Social for Good Accelerator was built for you. Learn from charity social media specialists, join a community of peers, and walk away with a social strategy you’ll actually use.