Driving measurable business impact through social for a bold B Corp
The backstory
Bywater is a B Corp property developer driven by the belief that the built environment should serve people and the planet. Their purpose is to create places with lasting meaning and positive impact, blending design innovation with a responsibility to future generations.
They were looking for a partner who shared their belief that business can and should be a force for good. They chose us for our track record in helping purpose-driven brands communicate with authenticity, turning values into stories that resonate. With a shared commitment to creativity, sustainability, and measurable impact, we set out together to bring their mission to life across social channels in a way that would inspire their audience and strengthen their brand.
The challenge
Build on existing social media foundations with a more strategic, purpose-driven approach.
Better connect with diverse audiences - from investors and partners to local communities - through engaging, platform-optimised content.
Introduce clear, insight-led reporting to demonstrate impact and guide future activity.
How it went down
We started with a strategy workshop to review performance to date, set clear objectives, and design a social media plan that included measurable goals, a community engagement strategy, content pillars, and channel-specific tactics. An additional workshop deepened our understanding of Bywater’s audiences, stakeholders, and projects, ensuring every recommendation was grounded in their mission and real-world context.
Over the next 12 months, we worked in partnership to deliver against that strategy:
Purpose-led, platform-specific strategy
Shifted focus to thought leadership and behind-the-scenes storytelling, particularly on LinkedIn, positioning Bywater as a credible, values-driven voice in the property sector and strengthening audience connection by revealing the people, ideas, and purpose behind the projects.
Replaced logo-heavy visuals with authentic imagery, people-focused photography, and context-rich headlines, better reflecting Bywater’s mission and resonating with high-value audiences.
Community & stakeholder engagement
Proactively connected with investors, partners, and collaborators - increasing messages sent by +1,481% and replies received by +484% to strengthen relationships and open new opportunities for collaboration.
Built an investor tracking list to maintain consistent, meaningful touchpoints that nurture long-term trust.
Content innovation
Introduced LinkedIn carousels and Instagram Reels, resulting in a +911% increase in Instagram views, and expanding reach with more engaging formats.
Launched a LinkedIn newsletter, securing 1,365 subscribers in nine months and 5,711 article views, to build an owned, engaged audience for thought leadership.
Data-driven optimisation
Monthly reporting to identify top-performing formats and refine content plans, ensuring efforts focused on what delivered the most impact.
Prioritised click-through-friendly posts, leading to a +238% increase in link clicks and driving more qualified traffic to key content.
The results
An impactful strategy that has delivered both quantitative and qualitative wins - strengthening relationships with key stakeholders and driving measurable growth.
+72.7% impressions
+205.7% engagements
+238% post link clicks
+97.5% LinkedIn engagement rate (to 18.4%)
+15.2% net audience growth
This strategy has not only delivered impressive results but has also brought Bywater’s vision of success from our strategy workshop to life.
The CEO and senior leadership team are delighted with the transformation in social presence and its tangible contribution to wider business goals.