This handy little doc was designed to help purpose-driven organisations like yours use social for good!
Awareness days are a great way for purpose-driven organisations like yours to spotlight causes that align with your mission. By engaging with the right ones, you can amplify your values, inspire action, and connect with something bigger than your organisation. It’s also an opportunity to show what your organisation stands for, and build deeper connections with your audience - a win-win for your cause and community.
That said, authenticity matters. By focusing on awareness days that truly align with your values and mission, you can create genuine connections and make a meaningful impact.
It’s about finding the ones that feel right for your organisation and showcasing the causes you care about most.
While awareness days can inspire meaningful campaigns, they shouldn’t replace your overall strategy. Think of them as purposeful extras - thoughtful additions to enhance your regular content plan.
Want tips on how to approach these days ethically and maximise their impact? Check out our latest blog ‘2025 content planning & using awareness days for good’.
How to make the most of this calendar
Finding a creative and unique way to take part in an awareness day can be a lot of fun! But it’s also important to check if there’s already a strong campaign tied to the date. If there is, be sure to credit or tag the charity, movement, or organisation behind it - it’s a great way to show support and build connections.
To make this easier, we’ve included links throughout the calendar. Wherever you see an underlined key date, you can click through to find the original campaign, helpful resources, and a little inspiration.
We hope you find the calendar useful. While there are countless awareness days out there, we’ve focused on highlighting the ones we feel are most relevant for purpose-driven organisations. Of course, if there are others that resonate with your mission, feel free to add them in.