Training videos
Missed one of our monthly webinars?
Catch up with our library of Social Snapshots recordings
Social Snapshots
Monday 29 June 2026
Social Media Accessibility: A Guide for Charities & Purpose-driven Brands
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Accessibility isn't a nice-to-have, it's a responsibility.
This session explores what accessible social media really looks like in practice, covering the key principles, common mistakes, and what your team can do differently starting today. Walk away ready to make your content work for everyone.
Social Snapshots
Wednesday 27th May 2026
More Social Content, Less Effort: The COPE Method
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If you’ve ever thought “we just don’t have enough content ideas”, you’re not alone.
You’re likely spending more time than you’d like creating social content, often feeling like you’re starting from scratch each time you put time aside for it. Keeping channels active can be a challenge when ideas and time for creativity are limited.
The reality is most organisations already have a wealth of content sitting unused across reports, blogs, and internal resources. It just is not being used strategically.
In this webinar, we introduce you to COPE, a practical approach to getting more value from what you already have. Create Once, Populate Everywhere helps you turn existing social content and organisational resources into a consistent stream of social posts without adding to your workload.
In this session, we’ll explore:
👉 How to spot valuable content across your organisation
👉 Ways to turn reports and resources into engaging social posts
👉 Simple, repeatable formats you can reuse
👉 Hook and CTA hacks to take your content across platforms
👉 How to create video when you don't have original footage
👉 Building a workflow that saves time and keeps content consistent
Social Snapshots
Monday 27th April 2026
Marketing in the age of the (social) lurker
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You’ve probably felt the decline in engagement and slow follower growth (or dare we say .. loss?). But you have no idea why and how to explain this to higher-ups while justifying the value of social.
If you’ve found yourself questioning whether it’s your content, your strategy, or just you, you’re not alone.
The reality? We’ve entered the era of the social lurker.
But audiences haven’t disappeared, they’ve just gone quiet. So what does that mean for your strategy?
In this webinar, Nina will break down what’s actually happening on social media - and how to adapt.
Drawing on insights from audits and conversations with teams at 100s of charities, we’ll explore:
👉 Why social media engagement is declining
👉 What “quiet consumption” actually looks like, and how audience behaviour is shifting
👉 What to measure instead of likes, comments and follower growth
👉 How to design social content for the new user behaviour
👉 How to confidently push back when stakeholders question digital performance
Social Snapshots
Monday 23rd March 2026
From metrics to meaning: communicating the value of social
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To everyone working in nonprofit marketing and comms...
❓Do your colleagues get what you do?
❓Do they respect social as a strategic comms channel?
❓Do you struggle to articulate your social strategy and the impact it has?
In this Social Snapshot webinar, 'From Metrics to Meaning', we’re talking about the priorities on social media for non-profits, exploring the challenges, and sharing three practical tips for communicating the strategic value of social to your colleagues and other stakeholders.
Monday 23rd February 2026
Social Snapshots
How Amnesty International build Employee Advocacy: Q&A with Eleshea Williams
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Trust doesn’t live in brand accounts anymore; it lives in voices that feel real, not rehearsed.
That’s why employee-generated content is quickly becoming one of the most powerful tools charities have to build credibility, engagement, and relevance.
In this month’s special edition of our Social Snapshots webinar series, we were joined by Eleshea Williams, Social Media Specialist at Amnesty International, who has become a leading voice in the nonprofit space on employee advocacy, authenticity, and building cultures of trust.
Social Snapshots
Monday 26th January 2026
Doing Good in Social: Your guide to purpose-driven social media in 2026.
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Social media moves fast, like, really fast. So, how can you strategically plan ahead in 2026?
In this special webinar, we’ll be diving into our first annual report - Doing Good in Social: Your guide to purpose-driven social media in 2026.
This isn’t your typical trend forecast; we won’t be telling you to simply share more reels to increase your followers.
Instead, we’ll be exploring the key topics and behaviours driving social media, what they mean for purpose-driven organisations, and how you can hit the ground running with actionable insights to make an impact over the next 12 months.
Monday 15th December 2025
Social Snapshots
5 lessons from the best charity content in 2025
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We see the content of 100s of charities and this year we’ve been seriously impressed. Whether that was creative campaigns on low budgets, making silly trends relevant to organisational values or being reactive to popular culture and conversations. And we want to share 5 key lessons you can take forward in 2026.
What we’ll cover:
The standout content trends that cut through this year
Real examples from charities doing it well
What these campaigns got right (and how you can do it too)
Quick wins to carry into your 2026 strategy
Social Snapshots
Monday 27th October 2025
Small budget, big impact, Christmas fundraising that works
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Feeling unsure how to make paid social ads work on a limited budget this Christmas?
October’s webinar is designed to give you everything you need to run Christmas paid social campaigns that actually deliver.
You’ll learn:
The 4 key elements of any successful Meta fundraising campaign
How to create festive ads that connect and convert
An example campaign strategy you can adapt for your own cause
Monday 29th September 2025
Social Snapshots
The underrated Instagram features your charity should be using
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Feeling behind with all the changes on Instagram? You’re not alone.
In September’s webinar, four of the Social for Good team cut through the noise and shared the Instagram updates that actually matter for charities.
You’ll walk away with:
Clarity on which new features are worth your time
Practical ideas you can apply straight away
Real examples of what’s working for other charities
Fresh inspiration to make Instagram feel exciting again
This is your chance to get up to speed and make Instagram work harder for your cause.
Wednesday 27th August 2025
Social Snapshots
3 LinkedIn mistakes your charity is making and how to fix them
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“Should our charity be using LinkedIn more?" Someone asked us this recently, and they’re not the only ones.
Lately we've heard a lot of....
“Our engagement on X has fallen off a cliff.”
“We should be using LinkedIn differently.”
“I can't seem to get our team using their LinkedIn profiles more."
Sound familiar? Charity social teams are juggling a lot. Leadership’s busy. Social slips.
But LinkedIn can work for charities. REALLY work! You just need to know how to make it work for you.
Monday 28th July 2025
Social Snapshots
Content without burnout: a smarter way for charities to plan, create & repurpose social media content
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Juggling content creation and stakeholder demands while staying inspired can be exhausting. If you’re feeling overwhelmed by the constant pressure to post, you’re not alone.
In this recording, expect actionable advice, helpful frameworks and ideas you can implement straight away. Learn how to:
Structure your content planning for clarity and ease
Handle multiple stakeholder requests without losing your mind
Create smarter, not harder, and make your content go further
Whether you’re a team of one or managing a growing social media function, this session will help you find a better rhythm and a more sustainable approach to social media.
Social Snapshots
Wednesday 28th May 2025
Bluesky vs X: Your guide to getting it right
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More and more organisations are jumping ship from X and heading to Bluesky. But is it the right move for you?
Before you commit time and energy to another platform, watch this practical, no fluff session. We’ll discuss how BlueSky works, who’s using it and what it takes to transition from X.
We’ll help you decide whether Bluesky deserves a place in your social strategy and show you how to set up for success (if it fits your mission and resources).
Monday 28th April 2025
Social Snapshots
Understanding, finding and connecting with your audiences on social
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Social media is full of noise - but how do you make sure your message reaches the people who truly care about your cause? For charities and purpose-driven brands, knowing your audience is more than a marketing tactic. It’s the key to building a community of supporters, advocates, and changemakers.
In this webinar, we explored:
Which social platforms do different generations use (and how they engage with purpose-driven content)
How audience insights can help you focus your efforts where they’ll have the greatest impact
Why building a connected, engaged community is the key to long-term growth and meaningful change
Social Snapshots
Monday 31st March 2025
More impact, less effort: The power of content repurposing
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Ever poured your heart into a brilliant blog or article, or someone in your team has created a great report... you share a link about it on social and then watch it disappear down a feed.
You’re not alone.
Social media can make us feel like we’re always chasing the next new thing. But what if you could get more (a LOT more) from the long-form content you already have?
Over the years, our repurposing framework has helped to extend the life of our client's long-form content by ensuring it reaches more people and makes an impact, while also saving them time.
Monday 24th February 2025
Social Snapshots
WTF is EGC? Employee-generated content for charities and purpose-driven brands
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It's the latest social media buzzword, but what exactly is employee-generated content (or EGC), and why is it a game-changer for charities and purpose-driven brands?
February’s webinar covered the fundamentals of employee-generated content, what it means, who's already doing it well, and how to empower your employees, trustees, ambassadors and volunteers to become passionate advocates - leaving you with actionable steps to get started right away.
Social Snapshots
Monday 27th January 2025
Building community on social for charities and purpose-driven brands
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As a purpose-driven brand, we know community management can feel overwhelming. Without clear processes or a strategy, it tends to get a bit forgotten about.
But when done right, it’s a really powerful way to engage your audience, reach new people, connect with like-minded organisations and boost your brand’s awareness. So, we thought we’d share some key strategies to help you get on top of it and maximise its impact.
What’s next?
Join us on the last Monday of every month for a free 45-minute snapshot into an aspect of social media. We’ll share insights from each module on the Social for Good Accelerator, providing you with a free taster of the programme and an opportunity to ask our expert team your questions on everything ranging from community management to employee advocacy.