Events
Social Snapshots
Free lunchtime webinars answering your social media strategy questions.
Join us on the last Monday of every month for a free 45-minute snapshot into an aspect of social media. We’ll share insights from each module on the Social for Good Accelerator, providing you with a free taster of the programme and an opportunity to ask our expert team your questions on everything ranging from community management to employee advocacy.
Marketing in the age of the (social) lurker
Monday 27 Apr 2026 | 13.00 - 13.45 | Free
You’ve probably felt the decline in engagement and slow follower growth (or dare I say .. loss?). But you have no idea why and how to explain this to higher-ups while justifying the value of social.
If you’ve found yourself questioning whether it’s your content, your strategy, or just you, you’re not alone. The reality? We’ve entered the era of the social lurker. But audiences haven’t disappeared, they’ve just gone quiet. So what does that mean for your strategy?
In this webinar, Nina will break down what’s actually happening - and how to adapt. Drawing on insights from audits and conversations with teams at 100s of charities, we’ll explore:
👉 Why engagement is declining
👉 What “quiet consumption” actually looks like, and how audience behaviour is shifting
👉 What to measure instead of likes, comments and follower growth
👉 How to design content for the new user behaviour
👉 How to confidently push back when stakeholders question performance
Join us for our next lunch and learn and walk away with the tools, language, and confidence to stop chasing the wrong numbers - and start proving real impact.