Social media marketing for B Corps
Purpose-driven marketing, for purpose-driven businesses.
Social for Good is a B Corp social media marketing agency for B Corps that offers social media management, strategy, advertising, and training with the goal of engaging your audience, growing your brand, and driving conversions.
We understand that social media strategy isn’t a one size fits all, and that the winning social media strategy for your B Corp will be entirely unique to you. Our superpower is helping you to find it and harness it.
We have experience in working with B Corps, so we understand that your social media objectives have a very unique focus. Your strategy has to show demonstrable results and impact on your organisation’s goals.
That’s where we come in: we make your social media shine, giving you the confidence to deliver great results for the future and creating impact where it matters.
Why social media marketing matters for B Corps
Attracting ethically-aligned individuals
Social media helps B Corps to attract ethically aligned customers or clients by clearly communicating their inherent values and positive impact.
Raising awareness of mission-driven initiatives
Social media raises awareness of mission-driven initiatives by bringing your mission to the audiences who care most.
Engaging partners, employees, and advocates
Social media strengthens your relationships with partners, employees, and advocates by giving them meaningful stories and updates that they can connect with and share.
Driving measurable outcomes
Social media drives measurable outcomes, including leads, sign-ups, sales, and brand trust, by turning purpose-led content into real, trackable results.
What social media services do we provide to B Corps?
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The best strategy for your organisation hasn’t been written yet. We can show you how to step into the right mindset about social to get the results you want for your business.
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Our social media audits drive great decision-making. For an objective assessment of your channels to direct your future actions, there’s only one route: a social media audit.
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We handle your social media, from full implementation of your strategy to supporting your team with key elements including content creation, graphic design, UGC curation, scheduling, and reporting, allowing you to focus on the bigger picture.
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Purpose-driven advertising needs a purpose-driven approach. With our help, your social media advertising can reach new audiences, create social change, and have real impact.
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With the rise of social media influencers and content creators presenting a major opportunity for B Corps, we tap into this power to shine a light on your brand and reach your audience in a new way.
Social for Good’s approach to B Corp social media
Discovery and strategy
Paid social campaigns
We plan and run targeted paid social campaigns with thoughtful audience segmentation, compelling creative, and ongoing optimisation to drive meaningful conversions and strong ad performance.
We begin by understanding your audiences and their journey to your site. This includes carrying out audits and setting clear KPIs to ensure your social media strategy is rooted in purpose and aligned with your goals.
Implementation and support
Measurement and reporting
We offer hands-on social media management, tailored social media training, and seamless collaboration with your in-house team to keep your social activity consistent, effective, and scalable.
We closely track the specific metrics that matter to your B Corp mission, such as sales, engagement, and trust, providing clear ROI reporting alongside practical insights and tailored recommendations.
What social media success looks like for a B Corp
Strategy
Our social media strategy is carefully crafted to align with your B Corp’s mission and goals, ensuring every decision drives meaningful impact.
Conversions
Our paid campaigns are designed to drive measurable conversions, enabling you to see clear, tangible results and ROI.
Empowerment
We equip and empower your internal team with the skills, tools, and confidence needed to sustain, refine, and scale your social campaigns long after launch.
Why choose Social for Good as a marketing agency for B Corps?
Since 2010, we’ve worked with more than 600 B Corps, charities, and non-profits worldwide to reach and engage with audiences and to achieve the impact the whole organisation can see. We’ve gone from strength to strength in that time, welcoming new talent to the team and partnering with amazing clients.
Our ultimate mission is to drive positive social impact by supporting purpose-driven organisations. We know social media does good, and we work to prove it every day withour clients. That’s why, in 2021, we became Social for Good, helping charities, NGOs, non-profits, B Corps, and other purpose-driven organisations to achieve the impact they always wanted to online.
When you choose Social for Good, you’re signing up to a well-oiled machine: our committed team loves putting their know-how and experience to work on making your social media shine, and we’re always on hand to answer any questions you may have.
With regular check-ins to talk through performance and align on strategy, your social media presence is in very safe hands with us. From the moment you get in touch with us, we’ll be right by your side every step of your social media journey.
Sound like a plan?
Case studies
Don’t just take it from us - here are some real-life examples of charities we have helped with our social media management.
Bywater
Bywater is a B Corp property developer driven by the belief that the built environment should serve people and the planet. Their purpose is to create places with lasting meaning and positive impact, blending design innovation with a responsibility to future generations.
With a shared commitment to creativity, sustainability, and measurable impact, we set out together to bring their mission to life across social channels in a way that would inspire their audience and strengthen their brand.
“Their strategic insight, creativity, and consistent execution have made a huge impact on the Bywater business”
Your Questions, Answered
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We can find the right audience for your B Corp by learning who cares most about your values and using data-driven analysis from your social channels to confirm this.
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The best social platforms for B Corps are the ones where their audience is most active, often including platforms such as Instagram, LinkedIn, Facebook, TikTok, YouTube, and Pinterest.
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The best paid campaign types for your B Corp will largely depend on your unique mission and objectives. We will work with you to identify the best paid campaign types to achieve a meaningful impact on your audience.
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We measure campaign success by tracking meaningful outcomes such as website visits, enquiries, conversions, audience growth, and engagement with your B Corp’s mission.
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We help small or newly certified B Corps to use social media marketing to drive impact on a limited budget by focusing on targeted content, setting clearly-defined goals, and prioritising purpose-led storytelling.
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We recommend reviewing your campaigns and overall strategy at least monthly so we can spot trends early, make timely improvements, and keep your content aligned with your B Corp goals.