New vacancy - Social Media Strategist
We are looking for a Social Media Strategist to join our Social for Good team, starting September 2026.
About the role
At Social for Good, we help purpose-driven organisations amplify and measure their impact through ethical, inclusive, and strategic social media. This is a strategy-led role - you'll work across a varied mix of projects, from influencer campaigns and integrated cross-service campaigns to audits, playbooks, and client workshops.
You’ll work with a variety of charity and purpose-driven clients, helping them achieve impact through brilliant social media strategies and campaigns, informed by research, audits, and workshops. You’ll be part of a collaborative, supportive team that values innovation, learning, and people-first delivery.
We work a 4-day week - so we’re looking for someone who’s highly motivated, organised, and confident managing their own workload, time, and priorities.
Focus
This role sits across strategy and delivery, working on a mix of social media projects depending on client need. That might mean leading an influencer campaign end-to-end, managing a cross-service campaign that brings together paid, organic, and creative workstreams, developing an audit or strategy, or facilitating a client workshop. You'll build strong relationships with the clients you work with, collaborate closely with colleagues across the agency, and bring the same organised, thoughtful approach whatever the project demands.
Reports to: Head of Strategy
Direct reports: None
Responsibilities
Campaign management
Develop influencer campaign strategies from client briefs
Research content creators, manage budgets, write content briefs, and oversee campaigns from kickoff to wrap report
Plan and manage cross-service campaigns that bring together paid, organic, creative, and/or workshop elements - coordinating across internal teams and external partners
Handle all campaign admin, stakeholder communications, and project documentation to keep delivery on track and on budget
Create insightful campaign reports with clear learnings and recommendations
Strategy & Audits
Support or lead delivery of social media audits - data collection, analysis, competitor research
Develop strategic recommendations, KPIs, and tactical plans
Create or contribute to strategy documentation and playbooks for clients
Plan, prepare, and facilitate client workshops and brainstorms - both online and in-person across the UK - managing logistics, materials, and outputs
Translate audience insights and research into actionable content and strategic ideas
Keep up with platform changes, best practices, and sector trends to inform your work
Internal & Client Support
Collaborate with paid and organic teams to ensure integrated, joined-up delivery
Contribute to Social for Good's own content and knowledge-sharing efforts
Identify and communicate upsell opportunities or service enhancements
Support junior team members or interns when relevant
Performance measures
Delivery of high-quality strategic plans that meet client objectives
Delivery of successful influencer campaigns that hit campaign targets
Strong client satisfaction (target feedback score: 8+/10)
Effective collaboration with team members across service areas
Contribution to agency growth through process improvements, content ideas, or upselling opportunities
Decision-making Authority
Develops social media strategies, audits, campaign plans, and strategic recommendations, with ownership of research, analysis, and first-draft delivery - all progressed to Head of Strategy for final sign-off
Manages day-to-day campaign and project decisions independently, escalating to Head of Strategy where strategic direction or support is needed
Represents the agency in client meetings, with responsibility for communicating progress, challenges, and suggestions for content or strategy improvements
Identifies and flags opportunities to enhance client performance or experience, contributing to internal conversations around service development
Is this you?
You don't need a full brief to start thinking strategically. You can walk out of a client meeting with a clear sense of what they need, what their audience will respond to, and what good looks like - and turn that into a plan.
You've got experience working in social media and you genuinely get it - the platforms, the content, the strategy behind it. You know what's working right now, you keep up with how things are shifting, and you understand the creator landscape. Beyond that, you bring strong research skills, excellent communication with clients and colleagues, and the project management ability to keep complex, multi-workstream projects on track. You're ready to go deeper and take on more.
You're the kind of person who:
Spots the content angle or campaign hook before the workshop has even finished
Can hold the big strategic picture and the granular project detail at the same time - with the attention to detail to make sure nothing slips through
Is highly organised and methodical - juggling multiple projects, workstreams, and clients without dropping the ball on admin, documentation, or delivery
Switches gears easily between a complex campaign and a tight focused strategy
Analyses performance data and uses it to make better decisions, not just fill a report
Writes compelling copy and adapts comfortably to each client's brand guidelines, voice, and communication style
Can facilitate a workshop - online or IRL - and make it feel purposeful and well-run
Communicates clearly and confidently, whether that's presenting strategy to a client, managing a relationship through a tricky moment, or flagging something early to the team
Is self-motivated and collaborative in equal measure - you manage your own workflow well, and you're a good person to have on a project
Knows their way around Canva, Excel, Sprout Social or similar reporting and planning tools. Experience working with Slack and Productive is a bonus.
Genuinely cares about the work - and about the organisations you're doing it for
How to apply
Email careers@socialforgood.co.uk with your CV and a cover letter, using the subject line Application for Social Media Strategist
About Social for Good
At Social for Good, we empower purpose-driven organisations to amplify and measure their impact through ethical and strategic social media.
You’ll be part of and supported by a friendly and inclusive team who are passionate about creating meaningful change in the world.
We’re collaborative and agile, always trying to improve the way we do things - ensuring the best outcome for our clients, the most efficient ways of working internally, and always striving to deliver more value as a brand.
Social for Good is an equal opportunities employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
We want to grow our team with like-minded people: big on social, and with big hearts.
Pay & benefits
Salary £28,000 - £30,000 depending on experience (we are a living wage employer).
6 weeks holiday (plus one extra day for each full year you’re with us)
1 mental health day a year just for you
Monthly 1:1s and regular performance reviews
Dedicated learning & development budget for training and events
£50 a year to improve your WFH setup
Monthly team meetings and quarterly socials
Pension contributions
Casual dress code
4 day working week
What it’s like to work here
A 4-day week (100% pay and benefits) with flexible hours - work around your life, not the other way around
Core hours 10–4, but you decide the rest - we trust you to manage your time and calendar
Hybrid working – based at Projects, The Lanes (Brighton), with the option to work from home half the week
Quarterly in-person team days
A culture that prioritises deep work and minimal meetings
A team that supports, respects, and uplifts each other
Four values are key to the way we work: challenging, collaboration, empowering, and integrity.
We are not a passive 'yes' agency; we listen, learn and challenge to achieve more.
We collaborate across all aspects of work to be more creative, productive and open.
We empower clients and colleagues with the insight, confidence, skills and tools to maximise their impact.
Our integrity allows us to stand proudly behind our work with confidence.
Learn more about our culture here.